I wonder how exact those break even crowd numbers are in reality and what the number crunching actually covers. Does it for example take into account 60000 patrons over the three games (many whom may not have been to a Phoenix game before) purchasing merchandise at the game? Think there a load of spill over benefits here.
On the thought of buying merchadise at a Phoenix game, I went last year in Christchurch and all they sold was some T-shirts.
Wanted to buy a scarf but nothing...