The other problem is that year on year the Auckland croud numbers are tanking because the novelty factor wears off. Have two a year and watch it do it even more.
There is no part of that model that stacks up. None.
Interesting point to consider - do SKY believe they have trouble getting people outside Wellington interested in the Phoenix because we are called Wellington? I can see how that might be possible...but I doubt that it is material although who knows