I agree with this comment. The Sydney Rovers (to be based in Campbelltown, of all places, to "tap into South Sydney market") did not happen until the concept eventually found fertile ground further north-west, and was embraced by larger Western Sydney.
The identity gap between WSW and SydFC is pretty big and probably growing - it is not necessarily just geographical but linked to a chasm between two different demographics. WSW fans may be therefore found in Syd FC geographical "territory", but not vice versa (or at least nowhere near as many SFC fans would dare to live west of Parramatta).
Lowy's inane suggestion for Wellington Phoenix to become New Zealand Phoenix is akin to ask someone to adequately cover themselves for the night with a pillowcase. No matter how you stretch it you can't really call it a duvet. it is still just a black-and-yellow pillowcase.