One of the comments on the FFA's own site after the latest press release was someone say in that the FFA have no clue about football identity and building support and they just got lucky with WSW, and that the whole South Sydney idea is ridiculous in terms of how it relates to footballing identity and communities in the area, and their demands for a rebrand of the Nix are just another example of their ineptitude about these things.
Which is totally true. But Lowy and co are so arrogant and disconnected from the reality that I think at some level they actually genuinely believe their own bullshark about this.
It's fitting that a man who made his money destroying local shopping districts by introducing bland personality-less interchangeable shopping malls now wants to do the same with football clubs.
Edit: Also fitting - my phone auto corrected Lowy to Lost