I just find it really strange that the head of the league, an 85 year old man who owns shares in one of the clubs, is able to give advice to another club to tell them how to manage their brand. It's completely bizarre. Why does he have any say at all?
Surely there has to be more to this than simply him deciding that more people would support the Phoenix if they were called NZ instead of Wellington - it cannot be that simplistic can it? Surely they have one shred of analysis to back this up, or it is being driven by NZF or possibly SKY?