This was something Rob Morrison mentioned last week was how we need to expand Sky coverage so there is an idenditificaion with the other teams and other players.
The NRL worked from the start because people had spent years watching the game and knowing all the teams and players. We have never had that. We need to build the teams and brands in this league by showing the pre-ggame and post-game and including the weekly shows thta cover the whole league.
Joe Lunchpail has no idea there are kiwis playing for other teams for instance.