This.
We all know who he is, but we all go. The 6k there for the first two games know who they are. Most of the extra 7k don't and wouldn't care who was in a Phoenxi shirt.
So that's something for the Phoenix to do: get people caring about the players, making people want to come and see a) The Nix and b) their favourite player. Perhaps produce videos of player highlights?
I've noticed in media covering Friday there's been a lot of talk about Roly and how people should want to see him, there's someone to start with.
Of course it's not like the Nix don't have better things to do, like work out broadcasting deals etc etc