OK, that makes sense, but for that we would need to show that thre is enough local support - and if we have low coverage locally we won't gain much across the Tasman. Our PR work needs to start at home.
Need to back ourselves. The purpose is to provide some facts so they don't trot out blatant inaccuracies; demonstrate the passionate Wellington support; and give them a good time at some tourist spots (I've know journos to do Queenstown, Kaikoura whale watching and Rotorua or Huka Falls in less than 48 hrs). Plus a day in Wellywood leading into the game v Adelaide would have been perfect - and we could have punted on there being a good metric in attendance.
Result? In addition to the experiencing first hand the positive media hype and other activities around the game, maybe even a yellowfever experience for the brave, and some knowledge enhancement, they would be less likely to trot out incorrect tosh next time they put fingertip to keypad.