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Phoenix Ownership - Rob says FTFFA (Part 2)

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Posted November 24, 2015 22:36 · last edited March 18, 2021 07:34

I don't know what you guys are watching or reading [if at all] because I consider that I have a pretty good knowledge of what is happening with Kiwi sports people throughout the world. Admittedly I don't glean all of that information from the front of the newspaper or the TV [in fact I rarely watch the TV news now] but I am interested enough to either seek out the information or recognise it as being of interest if it comes across me in the more mainstream media. The point of this post is not to demonstrate how amazing I am but more to put forward that I think those that are interested will look for that information. I certainly don't expect the mainstream media to report on how a Kiwi is playing in the German 3rd division or even that there are kiwis playing there. Mainstream media is essentially a paid for service and they will provide what the general populace want, sometimes they will generate a story if they think it will benefit them or ignite public interest but they are looking for the biggest bang for the buck.

We can't sit there and moan because there is not enough coverage of football in the NZ media when we can only get 6 or 7 thousand to the top level of the game at the Cake Tin. We can rant and rave about how many people play the game but how much of that is real interest? the type of interest that gets people along to games, watch it on TV, read it in the paper etc? Like I paly pool when I'm at the pub, yet I don't pore over the snooker results in the paper nor watch Pot Black or the World Snooker Championships.

I agree with what you're saying generally about whether TV news should be covering kiwi footballers overseas, and about participation not necessarily equalling interest. However, in terms of mainstream media coverage there is a feedback loop there which means that if something isn't covered then people won't be interested in it so it provides the reason to not cover it the next time around. Conversely, if the media start covering a sport which most people don't normally care about then all of a sudden there's a surge in interest in it (yachting or rowing for instance). I reckon if TV news and newspapers upped there coverage of the A League then that would increase crowds and viewers on Sky. The increased interest would then justify greater exposure. Put simply, the media isn't a passive reflection of what the public is interested in - they actively help create the very interest they claim to respond to.

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Unknown editor edited March 18, 2021 07:34
Napier Phoenix wrote:

I don't know what you guys are watching or reading [if at all] because I consider that I have a pretty good knowledge of what is happening with Kiwi sports people throughout the world. Admittedly I don't glean all of that information from the front of the newspaper or the TV [in fact I rarely watch the TV news now] but I am interested enough to either seek out the information or recognise it as being of interest if it comes across me in the more mainstream media. The point of this post is not to demonstrate how amazing I am but more to put forward that I think those that are interested will look for that information. I certainly don't expect the mainstream media to report on how a Kiwi is playing in the German 3rd division or even that there are kiwis playing there. Mainstream media is essentially a paid for service and they will provide what the general populace want, sometimes they will generate a story if they think it will benefit them or ignite public interest but they are looking for the biggest bang for the buck.

We can't sit there and moan because there is not enough coverage of football in the NZ media when we can only get 6 or 7 thousand to the top level of the game at the Cake Tin. We can rant and rave about how many people play the game but how much of that is real interest? the type of interest that gets people along to games, watch it on TV, read it in the paper etc? Like I paly pool when I'm at the pub, yet I don't pore over the snooker results in the paper nor watch Pot Black or the World Snooker Championships.

I agree with what you're saying generally about whether TV news should be covering kiwi footballers overseas, and about participation not necessarily equalling interest. However, in terms of mainstream media coverage there is a feedback loop there which means that if something isn't covered then people won't be interested in it so it provides the reason to not cover it the next time around. Conversely, if the media start covering a sport which most people don't normally care about then all of a sudden there's a surge in interest in it (yachting or rowing for instance). I reckon if TV news and newspapers upped there coverage of the A League then that would increase crowds and viewers on Sky. The increased interest would then justify greater exposure. Put simply, the media isn't a passive reflection of what the public is interested in - they actively help create the very interest they claim to respond to.