Yep, it's to low for the nix, but is it too low for the market?
Anyway sky pays between 300-900k depending on who you talk to. That is still money that the ffa is getting paid. Ausy rules on the other hand pays to be broadcasted in nz.
That's because Aussie rules are trying to make their brand valuable in NZ so they can rake some sweet coin in the future.
On the flip side the question is will fox pay more than sky does now for 10 aussie teams.
So they might not get 500k, but they might get 2m more. One would think the FFA has discussed it with Fox. Though based on how they act I'm guessing they are assuming that to be the case with no facts.