FFA would be interested only in bottom line surely (in this argument). The dollar value doesn't increase because there is a smaller population base and x amount of punters walk through the gate or watch on TV. I take your point on moving the goalposts but any business needs to have flexibility they can't be expected not to change as time and cirumstance change. Look I think FFA are wrong and have gone about all of this poorly, but the per capita thing is a red herring like Frankie says. (Don't do it....).
FFA would be interested only in bottom line surely (in this argument). The dollar value doesn't increase because there is a smaller population base and x amount of punters walk through the gate or watch on TV. I take your point on moving the goalposts but any business needs to have flexibility they can't be expected not to change as time and cirumstance change. Look I think FFA are wrong and have gone about all of this poorly, but the per capita thing is a red herring like Frankie says. (Don't do it....).