The other red herring here is the argument that our metrics are bad compared to other clubs in the first fudgeing place. Look at those tv ratings up there - us away to Newcastle only got 5% less viewers than Victory vs Brisbane, and 10% less than Perth vs City. I don't know how those numbers are measured or whether that includes NZ tv audiences as well, but I'd guess that given the margin of error in sampling we might have even got better ratings than MV v BR. I also don't know if those tv ratings included NZ, but I'm guessing they probably didn't.
It says Fox Sports. NZ viewers would be on top. Advertiser go to FOX Sport and say we want a better deal because eg 40% less people watching. So FOX is under pressure, because no caring about Aussie football.