The Phoenix asked to be in control of negotiating the next lot of TV rights on behalf of the FFA as they think they can get a better deal late last year. It used to be the FFAs problem but now it's the nix problem.
Edit: I have another - win the league, possibly more than once. We have 4 years
Don't mean to be depressing but that isn't exactly a sound strategy. On average we should win the league once every 10 years, but further to that with the stupid amount of money Manchester city are pumping into Melbourne heart, the endless marquees (and free players, see Carney) the FFA give the likes of victory and Sydney, I'd stretch that out to once every 20 years.
Therefore relying on us to win the league to meet metrics is hardly a reliable strategy. Even then, is there proof that would even boost crowds? Id say it temporarily would as we make the run toward the end of that season at the very least, but beyond that? Did CCMs crowds improve in the seasons after they won? How about the jets?