The Phoenix asked to be in control of negotiating the next lot of TV rights on behalf of the FFA as they think they can get a better deal late last year. It used to be the FFAs problem but now it's the nix problem.
Sorry, but call me a dummy as I don't get it. Sky are the only channel interested in the rights. No free to air tv company that is run to make a profit, is interested in the slightest - nor should they be. So Sky bid against no one and get the best deal for themselves, as they should and are perfectly entitled to do.
They are running a business here and must think their own "metrics" as well. Very few people watch A-League in NZ so we are lucky to have all matches shown. I doubt if any profit is made at all by Sky tv to show Nix games.
So if the price to Sky goes up for whatever reason, if I was running the show at Sky, I'd probably have to say no.
I don't get it when there are comments about making them pay more, or the crazy comments about putting the Nix on Free to Air TV. They aren't thought out.
So the new deal says we are to improve tv ratings and bring in more revenue from TV rights. Short of tying people down and putting toothpicks in their eyelids, what sort of magic can possibly be weaved?
I see one answer - more games away from home, which builds up a wider fan base. Any others?
Edit: I have another - win the league, possibly more than once. We have 4 years