Doesn't seem like they are taking more games on the road but are focussing on growing the brand nationally.
Certainly a lot of scope to do this in the off season. Events like the West Ham and Newcastle tour were good. Also just getting around the country, giving out free tickets and so on.
Those night rider flights would be good!
Also promoting individual players- Kosta, Roly, Dura- if these guys get and build profile nationally that does the same for the team