The Phoenix asked to be in control of negotiating the next lot of TV rights on behalf of the FFA as they think they can get a better deal late last year. It used to be the FFAs problem but now it's the nix problem.
Edit: I have another - win the league, possibly more than once. We have 4 years
Don't mean to be depressing but that isn't exactly a sound strategy. On average we should win the league once every 10 years, but further to that with the stupid amount of money Manchester city are pumping into Melbourne heart, the endless marquees (and free players, see Carney) the FFA give the likes of victory and Sydney, I'd stretch that out to once every 20 years.
Therefore relying on us to win the league to meet metrics is hardly a reliable strategy. Even then, is there proof that would even boost crowds? Id say it temporarily would as we make the run toward the end of that season at the very least, but beyond that? Did CCMs crowds improve in the seasons after they won? How about the jets?
We might not have the money of the Sydney or Melbourne teams (where are they all on the ladder again?) But we have other advantageous that we haven't exploited yet. The main one is we have a monopoly over kiwi players. That means we should be able to get the best of a pool of five million for under market value, whereas every team including us has to share a population of under two million each and compete for their services in a free market, driving up the price. So our base squad should be of higher quality at a reduced price.
We don't need to win the title every year but we should be pushing for it every three.