Either way there are 600 + Syrians coming to Wellington over the next few years, they like football and come from a country where they aren't biased towards EPL or other Euro leagues (A lot of British migrants). Good chance to convert them now before they isolate themselves. The knock on affects of there participation could be huge for the community. From English language immersion, to employment opportunities and their children playing club football.
One family had 10 children, if just the dad went in the family with half those kids to a game it would pump up the metrics. Not to mention many of the refugees will bring their parents, brothers, sisters etc over. A lot of our population growth in NZ is migration, if the Phoenix want to hit their ten year targets it may involve grabbing every opportunity they can get.
May also pay to keep in mind they probably won't discover the Phoenix themselves, they won't have pay TV, language skills or the financial resources/awareness to make games.