Tacky.
A 'dawn ceremony' seems a bit out of place
The promise of something 'historic' but vague as to what that is.
Has the previous money making ventures been profitable?
Come on, really? The Phoenix (i.e. the mythological bird and the club's namesake) is reborn with the rising of the sun.
The Chamber of commerce is involved. The are charging a good slab of dough to be there. This will not be a new pair of boots for Nixie. It will be something fairly important.
I give them as much stick as anyone at times but lets at least wait till we have an idea what this is about before condemning them
I was on about the symbolism of the dawn ceremony.