chucking money down a drain in the faint hope that the Phoenix one day becomes worth something in the future seems like one of the worst business investment ideas I’ve ever heard...
No, because most of these things don't have recurring losses to run them. And they're not going to buy a failing business if they don't think they can make it profitable.
Getting a return from the Phoenix would be a massive gamble, you lose millions every year on a business that will never make a return on investment (in fact the stated goal is to break even), you don't even own the business just the debts as the FFA has shown they actually own the license, the branding, and the IP. So you're gambling on the fact that at some point FIFA will step in and tell the FFA that WelNix actually own the license and the right to sell it, and that someone want's to buy it for more than the millions that you've sunk into it.
Investors want a 20x return on something speculative and risky and the Phoenix are definitely that, so for every million WelNix loses on the Nix they'll be looking to recoup twenty million otherwise it's not worth the risk.
I know they aren't in this to make a profit because I've talked to a member of WelNix about the Phoenix on a number of occasions and he said it was altruistic. And the stated goal by WelNix from the start was to keep assets in Wellington and grow the team so that it can support itself in the process.
Also, Lloyd Morrison was the most passionate in the ownership group yet they survived him passing away even though they've had countless opportunities to get out.
Did you even read the sentence that you highlighted?
How on earth do you think the Phoenix are going to be worth anything let alone a profit that makes the risk worthwhile? You're discounting what WelNix have said both in the press and to people in private and are offering absolutely no evidence on the other side...