My thoughts on all of this:
They (FFA) are fudgeing crazy if they think that they will find 3 new licensees in 3 new, untapped markets with enough funds to sustain themselves.
Melbourne 3, Sydney 5, Brisbane 2. Done. More Derbies. FFA's solution to everything.
This is the part that baffles me! What in the history of the A-League or its current position suggests the league is ready for three more teams. There's not enough money in the football economy to support the ones that exist already. And it's not like the teams are turning away fans at the gates because they can't fit them in, so there isn't a ready made fan base.
Seems to me that Fox want more content so the FFA are going to provide it, even if it is 100% the wrong thing to do. For historical precedent see: Rugby, Super (15-17)