Marra is CEO of a private equity investment company and on the boards of AAFC (National NPL clubs, advocating ProRel) and Southern Districts Soccer Football Association.
This geographic centre of SouthWestSydney bid is Liverpool. The catchment area is Sydney football heartland, taking in NPL1 clubs like Sydney United who play at 12,000 seat Edensor Park, Marconi, Bonnyrigg; NPL2 Mounties Wanderers, NPL3 SD Raiders.
The fan base of these clubs would currently be Wanderers but almost all would identify more with Liverpool geographically than Parramatta; and perhaps more with NPL than A league.
Some of these clubs are part of multi million dollar registered club operations, with massive revenue and ground ownership. Junior GG played against Marconi U20s earlier in the year and post match Sunday night the club was heaving (many restaurants, bars, pokies, disco, entertainment etc). Mounties owns multiple registered clubs and is a major feeder club for rugby league, but their football operations are significant too. I know for a fact some NPL2 Mounties Players are earning 6 figures.
Nicky Carle was brought on recently to oversee youth development at SD.
Short term, W league would definitely be of interest to SWS. FFA would see this as a strong long term base for an A league club. Wanderers would lose a god chunk of fan base but you could argue attachment to existing NPL might be higher than Wanderers/Parramatta connection.
If strong NPL clubs in the catchment area think ProRel is realistically 7-8 years away, they could see SWS bid as a local option for player opportunities in the meantime.
Longer term, stacks of money, players, fans, infrastructure for the area to support an A league club.