This pretty much sums everything up. Fix the team, win some games, people turn up.
Do that = Everyone Happy
Thats fine, nobody can argue with that. But the question is how many people have to show up before everyone is happy? Thats the guts of the metrics hoop we're being required to jump through, while nobody else has been given the same requirement.
Just for some context around that - so lets say we achieve a 10,000 average - fantastic. Metrics box well and truly ticked!
So getting the same capture rate should be possible elsewhere then eh? If we can surely everyone can? So at the same capture rate that would get Wellington 10,000 - well for Perth lets say, that would work out at them getting average crowds over 50,000, and for Melbourne over 110,000. So probably requiring sellouts for them every time. Should be easy eh? Just win some more games...? And in Wellington we don't even need to get sellouts.
The key is everyone would have to be generating a baseline level of population interest in football that is far above what they currently have now. With the possible exception of Gosford and CCM, the level of interest required is far above what has been demonstrated to date across most A-League host cities. Wellington is no exception. Sure we can do better and I reckon everyone's been trying hard over the years - but lets not be too unrealistic about the baseline popularity of football and for attending live games (of any sport actually). Its going to take more than just winning more games. That's not saying we can't try to do better on the field and off it - I think everyone agrees there - but lets not go chasing rainbows on unicorns.