Thought over the years there gave been various attempts by some to engage the student population. There hasn't been much evidence that those have been successful.
As has been stated many times before unless the performance on the field improves there really isn't any point in wasting money on promotions as it's only going to be us tragics who turn up.
I don't think they have tried every trick in the book or even the most simplistic ones that millennials value such as the use of social media. Needs to be used more than just a link to a wiki, news or Huawei advert. Shouldn't be too hard to do some random student engagement at the universities every week on video, share it using the Huawei phone on snap chat and Facebook, crack some bad memes and try and hook students up on dates with tickets or merchandise. Make the club be part of the student culture by understanding it first then engaging.