There's a couple of universities in Wellington with alot of students, I believe there is a lack of interest from the student population. If the Phoenix can get in on the millennial student culture then the Yellow Fever could have a large vocal young voice amongst the ranks, season tickets for students are cheap enough, just need to be able to sell it to them. Winning will help.
Yeah and they could start serving Vegan friendly food and drinks at the stadium to accommodate them!
Yeah nah your assumption is crap, how about we just cater families and old timers.. Seriously though there is a decent market in our city that isn't interested, these business savvy owners don't know how to capture that market. You have young people from the regions and overseas move to Wellington to study each year. Create the culture to sell and make it spread. The best league and clubs to look at for utilising millennial engagement is in the MLS.