What about every school in the area receives $2 from the Nix for each of their kids that goes to games.
If the schools see a potential financial benefit for them , they may be keen to organise large groups of kids to attend, which will also bring their parents along. The increased gates help pay the outlay to the schools. Ie its a school fundraiser to go support the Nix.
Good idea. Schools (and pre-schools) are great at fundraising and will try anything. Lets hope this is the start of a few more good ideas. You never know - one or a few of them together might kick on.