Season tickets might be cheap but don forget your not a member of the Phoenix according to the club unless you also fork out for member ship which then makes our 10 homes a little more expensive.
Would you be happy if they included in $60 for membership in everyones season passes, making the cheapest season ticket $230?
The question is why does it cost $60 to be a member, I don't really see any additional associated costs that they need to cover - isn't it better that you make all season ticket holders members anyway and try and engage everyone to be more active fans?? Just not quite sure about the strategy here...
As you say it's a little confusing who it is aimed at
On Bayern, they can offer $200 season tickets because they subsidise them with massive corporate income and corporate facilities - not comparable for us