patrick478 wrote:
2ndBest wrote:
I was discussing this the other day. Which way do you think the money is going?
1) From Star Wars to the A-league to attract Football fans to star wars
2) From the A-league to Star Wars to attract star wars fans to the A-league.
It's gotta be #2.
Disney doesn't need the A-League to promote the biggest film of the year.
They don't need the NBA to promote it either yet NBA teams are having Star Wars nights. Disney will be paying for this as part of their marketing budget for the film. We might think its stupid by we are not the target market, just like most of the promotion stuff the FFA do.