A YF tweet read. "Chairman Rob: we are selling entertainment. It's not about winning it's about winning in style. The fans we need aren't hard core."
What does "The fans we need aren't hard core." mean?
The hardcore will be turning up to games no matter what, and they are very very thankful for that. However, in order to grow the crowds to start breaking even, they need to attract people outside the hardcore support in order to grow the crowd sizes . It was said in the context of how they are going to break even, rather than a statement on the current supporters.