The money will help underwrite the costs of the new eight-club competition during its first four years, starting in January 2026.
The US$20 million STA backing was revealed during the official launch of Fiji’s participating club, to be called Bula FC.
Fiji FA president Rajesh Patel said: “We are thankful for this investment, which makes professional football a reality in our region.”
The STA is using football as a way to promote Saudi Arabia as a tourism destination, and launched an international marketing campaign called ‘I Came for Football, I Stayed for More’ in September, starring football legend Cristiano Ronaldo.
The advertisements promote Saudi Arabia’s sports and entertainment events, as the nation gears up to host the 2034 FIFA Men’s World Cup, and the 2027 AFC Asian Cup.
During the launch of Bula FC, Patel confirmed the Fiji FA would be a key investor in the club, along with private investors.
The chairman of the club will be Mark McElrath, managing director of McDonald’s Fiji.
“This has been a dream of mine to see Fiji finally have a professional football club,” McElrath said.
“Bula represents welcome; it represents life, and in general, it represents all of us in this country.
“Bula FC is going to be a club that brings people together and brings football together in Fiji.”
In other announcements at the launch, the club confirmed that while the application to join the league was made by Bula Boys FC, the club will play as Bula FC.
Patel said this anticipated expansion of the league to include women’s teams.
“We know that as the professional league gets bigger, there will be not only male players. In the future we feel women will be there too,” he said.
“So instead of just Bula Boys, it will be Bula FC. This prepares us for the women’s professional league when it is added.”
The head coach for Bula will be Stéphane Auvray, who has also been named the new head coach of the Fiji men’s national team.