Wellington Phoenix Men

Advertising Worldwide!

29 replies · 434 views
over 18 years ago · edited over 13 years ago
Advertising Worldwide!
Permalink Permalink
over 18 years ago · edited over 13 years ago
Great to see some exposure for the Galaxy vs Phoenix on overseas websites. If i was in the UK, I'd defo be flying over to watch the mighty mighty phoenix! Has anyone seen any other adverts anywhere? Does anyone think this type of advertising is effective?
 
I'm thinking that December is Summer, so there will probably be a few Brits on their travels here at that time. Capacity RoF here we come....
 
Permalink Permalink
over 18 years ago · edited over 13 years ago
For a start I don't see any connection between the point you are making and the link you posted - don't see any mention of the Ph�nix on that link.

Anyway - how about the Ph�nix place and advert in the Southern Cross backpackers magazine that gets handed out round the UK.

When Hibs, went up, to win the Scottish Cup - I wisnae there - furfuxake!

Permalink Permalink
over 18 years ago · edited over 13 years ago

In the sponsored links - there is a link for the phoenix game -  adsense has it. But I think that has more to do with your Isp than the page you are viewing? So if you are using a nz isp you will see nz ads  

 
Permalink Permalink
over 18 years ago · edited over 13 years ago

Sorry - just re-read my post,  "if I was in the UK...mighty phoenix!" Was a slight tounge in cheek remark about leaving the UK to watch the 'Nix, maybe needed a winky face there?

The Advert in the centre of the page..."See Beckham in Wellington"

Permalink Permalink
over 18 years ago · edited over 13 years ago
It's just one of the Google adsense ones. I've seen it show up all over the place.

Paid for by Kerry and the WCC.yomcat2007-11-06 10:57:18
Permalink Permalink
over 18 years ago · edited over 13 years ago
yomcat wrote:
It's just one of the Google adsense ones. I've seen it show up all over the place.

Paid for by Kerry and the WCC.


GRRRRRRRR

The answer to life's problems are rarely found at the bottom of a beer glass - but it's always worth a look.

Permalink Permalink
over 18 years ago · edited over 13 years ago
Kiwi Jambo, why are you always complaining about the Beckham game?

Let's review some facts:
1. Phoenix are paying all the costs of the game.
2. The council are only paying to publicise the game. The council are not paying Beckham's wages!
3. The money is already budgeted for in the events fund specially set up for these sort of things. We're not sacrificing library books or anything like that for the game
4. The events fund is paid for by business ratepayers.
5. Wellington will be full of tourists which will get the place buzzing and bring in a lot of money for local business.
6. This is likely to be the only time the Ring of Fire is ever full for a Phoenix game.

OK, so Beckham may not be the greatest player in the world anymore, and there are a number of teams like AC Milan or Man Utd who would play a higher standard of football.
But, Beckham is the most famous footballer in the world, and he will fill the stadium with non-football fans like nobody else could.
Hopefully a few of those people will see what real passion and skill in sports is, and go on to be Phoenix fans.

You seem to be so down on the council.
We have to compete for these events; would you rather they went to Auckland or Christchurch instead?
If you want to live somewhere boring where nothing ever happens, why don't you go and live in Timaru?
I want to live in an exciting city where there's lots of things going on.
Permalink Permalink
over 18 years ago · edited over 13 years ago
Bevan wrote:
Kiwi Jambo, why are you always complaining about the Beckham game?


6. This is likely to be the only time the Ring of Fire is ever full for a Phoenix game.




Really??, you of little faith and even less imagination!

I've spoken to 4 fans of British teams in the last week (2 Poms , 2 Kiwis) between them they've been to only one game!! i was amazed  - but it does indicate heaps of untapped crowd potential.

Wait til we make the playoffs!! When we do I wouldn't risk turning up on the day hoping for a ticket  -CMON YOU NIX!!


Permalink Permalink
over 18 years ago · edited over 13 years ago
tigers wrote:
Bevan wrote:
Kiwi Jambo, why are you always complaining about the Beckham game?


6. This is likely to be the only time the Ring of Fire is ever full for a Phoenix game.




Really??, you of little faith and even less imagination!

I've spoken to 4 fans of British teams in the last week (2 Poms , 2 Kiwis) between them they've been to only one game!! i was amazed  - but it does indicate heaps of untapped crowd potential.

Wait til we make the playoffs!! When we do I wouldn't risk turning up on the day hoping for a ticket  -CMON YOU NIX!!


yeah - its amazing how many of those who should be the target market havent been yet. It will take time, but we will develop a culture and habit of going and watching football games, partic kiwi football fans.
 
SOme of the british people i know (and its not all of them) still need to get over the "its not the premiership" stuff. why would i go to a football game in nz kind of attitude. only some are like that to be fair - and usually they are not the diehards
Permalink Permalink
over 18 years ago · edited over 13 years ago
Ah, well I'd love to be proved wrong and have a full stadium for the Phoenix!

I was just thinking in terms of the size of Wellington vs the size of say Melbourne.

Yeah, I know one Pom who had that premiership attitude. He claimed not to have enjoyed the game, bizarrely!
Permalink Permalink
over 18 years ago · edited over 13 years ago

i am all for becks and a bit of support from the council

you are dead right - it will be great to see a chocka stadium for a football match
 
and despite the market still out there, there's no way we are going to fill it unless we host an A-League final
 
the other opportunity for us to fill it would be for a home leg of the AW's world cup qualifying play off with 5th Asian side (if, of course, we earn that right). I think we should rightly throw an absolulute tantrum if Football NZ tried to stage that game in Auckland (at Albany, "the home of football")
 
on reflection, that is quite a tangent - strangely, im already getting worked up
Marius Lacatus2007-11-06 20:29:47
Permalink Permalink
over 18 years ago · edited over 13 years ago
The ads displayed are related to your ISP, where your viewing them from.

People from Timbuktoo will not see that ad.
Permalink Permalink
over 18 years ago · edited over 13 years ago
Bevan wrote:
Kiwi Jambo, why are you always complaining about the Beckham game?

Let's review some facts:
1. Phoenix are paying all the costs of the game.
2. The council are only paying to publicise the game. The council are not paying Beckham's wages!
3. The money is already budgeted for in the events fund specially set up for these sort of things. We're not sacrificing library books or anything like that for the game
4. The events fund is paid for by business ratepayers.
5. Wellington will be full of tourists which will get the place buzzing and bring in a lot of money for local business.
6. This is likely to be the only time the Ring of Fire is ever full for a Phoenix game.

OK, so Beckham may not be the greatest player in the world anymore, and there are a number of teams like AC Milan or Man Utd who would play a higher standard of football.

Hopefully a few of those people will see what real passion and skill in sports is, and go on to be Phoenix fans.

You seem to be so down on the council.
We have to compete for these events; would you rather they went to Auckland or Christchurch instead?
If you want to live somewhere boring where nothing ever happens, why don't you go and live in Timaru?
I want to live in an exciting city where there's lots of things going on.


Yawn !!
1) Good on them
2)yes and i simply disagree with this use of public money
3)Library books ,heaven forbid!
4) The rates are not specifically tagged you know that !(also i am a business ratepayer)
5)Whoohoo!
6)Not if they go on to develop in the competitive tournament that they are involved in and maybe win the A league one day i reckon they would or should that be will fill the stadium, whats more they would have achieved this through their own industry,imagination and endevour not through council marketing !

"OK, so Beckham may not be the greatest player in the world anymore"
Was he ever ,i must have missed that ,granted good with set piece dead balls, well maybe not penalty's in high pressure  internationals (divet divet)


"But, Beckham is the most famous footballer in the world, and he will fill the stadium with non-football fans like nobody else could."
I would be more inclined to say the best known and possibly one of the richest  sportsman in the world today! rather than the most famous footballer,theres an old Brazilian chap who could easily justify that particular plaudit!
Sure he will fill the stadium but what does that prove so did Elton John don't i see an upsurge in piano players ,it only proves that advertising works!


"Hopefully a few of those people will see what real passion and skill in sports is, and go on to be Phoenix fans."

 Friendly football games ,passion skill !!Well you never know lets hope so!

Yes i do disagree with some of the the things the council do but thats not to say that i don't agree with some of the things they do as well, its just personal objectivity and a lack of sycophant feelings towards people in positions of power, cant help it ,anyway im  sure the council aren't exactly trembling in their collective ratepayer funded boots when i vent my feelings on a football forum!

Was there any suggestion ever that the game would be played anywhere else? i don't think so and i would be surprised if John Banks in Auckland would be as spendthrift with other peoples money or as secretive for that matter as her worship here is!
This is the fourth world capital city i have lived in (no i wasn't thrown out of the others)it is a lovely thriving little city nothing wrong with that ,by simply questioning a couple of things that the local council get up to is hardly the equivalent of bombing Dresden so calm down and enjoy the kick about with Becks ,hope its fulfilling day of football for you,i am looking forward more to the game immediately prior and immediately after this "superb showcase!"





Kiwi Jambo2007-11-09 11:57:06

The answer to life's problems are rarely found at the bottom of a beer glass - but it's always worth a look.

Permalink Permalink
over 18 years ago · edited over 13 years ago

get a life

Permalink Permalink
over 18 years ago · edited over 13 years ago
It is great for the capital. Going that there is money spent in this country on far more ridiculous things!
Permalink Permalink
over 18 years ago · edited over 13 years ago
Kiwi Jambo wrote:
Bevan wrote:
Kiwi Jambo, why are you always complaining about the Beckham game?

Let's review some facts:
1. Phoenix are paying all the costs of the game.
2. The council are only paying to publicise the game. The council are not paying Beckham's wages!
3. The money is already budgeted for in the events fund specially set up for these sort of things. We're not sacrificing library books or anything like that for the game
4. The events fund is paid for by business ratepayers.
5. Wellington will be full of tourists which will get the place buzzing and bring in a lot of money for local business.
6. This is likely to be the only time the Ring of Fire is ever full for a Phoenix game.

OK, so Beckham may not be the greatest player in the world anymore, and there are a number of teams like AC Milan or Man Utd who would play a higher standard of football.

Hopefully a few of those people will see what real passion and skill in sports is, and go on to be Phoenix fans.

You seem to be so down on the council.
We have to compete for these events; would you rather they went to Auckland or Christchurch instead?
If you want to live somewhere boring where nothing ever happens, why don't you go and live in Timaru?
I want to live in an exciting city where there's lots of things going on.


Yawn !!
1) Good on them
2)yes and i simply disagree with this use of public money
3)Library books ,heaven forbid!
4) The rates are not specifically tagged you know that !(also i am a business ratepayer)
5)Whoohoo!
6)Not if they go on to develop in the competitive tournament that they are involved in and maybe win the A league one day i reckon they would or should that be will fill the stadium, whats more they would have achieved this through their own industry,imagination and endevour not through council marketing !

"OK, so Beckham may not be the greatest player in the world anymore"
Was he ever ,i must have missed that ,granted good with set piece dead balls, well maybe not penalty's in high pressure  internationals (divet divet)


"But, Beckham is the most famous footballer in the world, and he will fill the stadium with non-football fans like nobody else could."
I would be more inclined to say the best known and possibly one of the richest  sportsman in the world today! rather than the most famous footballer,theres an old Brazilian chap who could easily justify that particular plaudit!
Sure he will fill the stadium but what does that prove so did Elton John don't i see an upsurge in piano players ,it only proves that advertising works!


"Hopefully a few of those people will see what real passion and skill in sports is, and go on to be Phoenix fans."

 Friendly football games ,passion skill !!Well you never know lets hope so!

Yes i do disagree with some of the the things the council do but thats not to say that i don't agree with some of the things they do as well, its just personal objectivity and a lack of sycophant feelings towards people in positions of power, cant help it ,anyway im  sure the council aren't exactly trembling in their collective ratepayer funded boots when i vent my feelings on a football forum!

Was there any suggestion ever that the game would be played anywhere else? i don't think so and i would be surprised if John Banks in Auckland would be as spendthrift with other peoples money or as secretive for that matter as her worship here is!
This is the fourth world capital city i have lived in (no i wasn't thrown out of the others)it is a lovely thriving little city nothing wrong with that ,by simply questioning a couple of things that the local council get up to is hardly the equivalent of bombing Dresden so calm down and enjoy the kick about with Becks ,hope its fulfilling day of football for you,i am looking forward more to the game immediately prior and immediately after this "superb showcase!"





 
I'm with Kiwi Jambo on this.
 
I hope that everyone that goes enjoys their day and that the game does indeed deliver the additional fans to the Phoenix league games that follow. 
 
I'll not be going because (as stated in previous postings) I believe having a double header in the middle of the season will be detrimental to the team, I think bringing the LA Galaxy to the city is turning football into a circus and other than being a money spinner for the club I don't see the benifit.  Maybe I should just accept the fact that exihbition football is all about the money and not about the game but I've been in love with game for so long that I can't bring myself to do so. 
Permalink Permalink
over 18 years ago · edited over 13 years ago
fair enough re prefering a league game DLB, yep i'd rather see a game that mattered

but, football (particularly in NZ) depends on raising/keeping high the club's profile in the media, this game has already contributed to that, plus next monday tv 3's piece on Terry P. and the Nix may not have happened without the Beckham game,

also, i reckon it'll be linked to a big (relatively) sponsorship deal

by the end of it all i guess it'll be like xmas carols ( = thank goodness that's over) but in the meantime it is one hell of a canny move


Permalink Permalink
over 18 years ago · edited over 13 years ago
I wonder if Olympiakos or Pana would consider coming here during our winter to keep the lads in shape??
Proud to have attended the first 175 Consecutive "Home" Wellington Phoenix "A League" Games !!

The Ruf, The Ruf, The Ruf is on Fire!!

Permalink Permalink
over 18 years ago · edited over 13 years ago
tigers wrote:
fair enough re prefering a league game DLB, yep i'd rather see a game that mattered

but, football (particularly in NZ) depends on raising/keeping high the club's profile in the media, this game has already contributed to that, plus next monday tv 3's piece on Terry P. and the Nix may not have happened without the Beckham game,

also, i reckon it'll be linked to a big (relatively) sponsorship deal

by the end of it all i guess it'll be like xmas carols ( = thank goodness that's over) but in the meantime it is one hell of a canny move


 
And I see your point.  I would however like to see a huge banner hanging from the railings at the front of the YFZ akin to the one at the Warriors sell out play off game, something like " To the other 24,000, where've you been all season?  See you next week?"
 
People who go and see the monkeys when the circus comes to town don't then become regular visitors to the zoo!
Permalink Permalink
over 18 years ago · edited over 13 years ago
tigers wrote:
fair enough re prefering a league game DLB, yep i'd rather see a game that mattered

but, football (particularly in NZ) depends on raising/keeping high the club's profile in the media, this game has already contributed to that, plus next monday tv 3's piece on Terry P. and the Nix may not have happened without the Beckham game,

also, i reckon it'll be linked to a big (relatively) sponsorship deal

by the end of it all i guess it'll be like xmas carols ( = thank goodness that's over) but in the meantime it is one hell of a canny move



Exactly it is a very clever business decision and theres nothing wrong with that ,but the game itself has no significance at all other than to risk players who  may be needed before and shortly afterwards in  A league  games , still i suppose our squad is so huge we will be able to handle it and its all about priority's.
 Love to know what the head coach really thinks about this  especially if the rest of the season is buggered after the circus leaves town ,see how many neutrals or new fans hang about then!!

The answer to life's problems are rarely found at the bottom of a beer glass - but it's always worth a look.

Permalink Permalink
over 18 years ago · edited over 13 years ago
so a hypothetical outcome  - the club makes a bob or two on the gate, and gets a good/better sponsorship deal because of this game, a number of those 'new fans' come back for the rest of the season and into 08/09, the short term media coverage is raised significantly, the ongoing media awareness is raised by a certain amount

and no one gets injured  - then a clear winning decision (bigger the numbers: the better the decision)

someone gets injured, still a winning decision if the player has cover and all the above numbers end up making a difference to ongoing crowd numbers and ongoing sponsorship


first one to find a crystal ball gets to decide the outcome of this argument
Permalink Permalink
over 18 years ago · edited over 13 years ago
tigers wrote:
so a hypothetical outcome  - the club makes a bob or two on the gate, and gets a good/better sponsorship deal because of this game, a number of those 'new fans' come back for the rest of the season and into 08/09, the short term media coverage is raised significantly, the ongoing media awareness is raised by a certain amount

and no one gets injured  - then a clear winning decision (bigger the numbers: the better the decision)

someone gets injured, still a winning decision if the player has cover and all the above numbers end up making a difference to ongoing crowd numbers and ongoing sponsorship


first one to find a crystal ball gets to decide the outcome of this argument

Hate to admit it but from a PR long term point of view you are probably right ,as with a lot of things in life nowadays its more image over substance !
Still i think its a fine line the owner is walking with regards to the effects this game  will have on this season,but its his ball and his back yard so he can do what he wants !
Im taking my jumper off the goal post pile and going home in the huff !

The answer to life's problems are rarely found at the bottom of a beer glass - but it's always worth a look.

Permalink Permalink
over 18 years ago · edited over 13 years ago
the double header concern is really not very valid because:

A) We will probably be Fielding our B Team (With the likes of Spoonley, Draper, Costa, Ferrante and Old Starting)

B) There will be large numbers of substitutions

C) It's a friendly game so it isn't as if the players need to bust a gut to make key tackles etc

D) The A-League game is being played first, so little/unused subs can take part and once the game is over players will have almost a week to rest up before the next match.

I personally will not be going to the game as I'm a season ticket holder, so already have a ticket to the Adelaide game so the package has less value to me and I'm a poor student and they aren't offering a student ticket price.

Still, I think this game is a massive coup for the Phoenix, they will get a major cash injection, gain some bonus media exposure and if even say 1000 new people start coming regularly to Phoenix games after seeing Beckham (Given that there are likely to be over 20,000 more people than usually attend our games a conversion rate of 1 in 20 seems to be a pretty reasonable assumption) that represents a significant mid/long term boost in revenue.

KTBW2007-11-09 18:51:49
Permalink Permalink
over 18 years ago · edited over 13 years ago
And the game will end with a 5-5 scoreline. 3 will be free kicks scored by Beckham, strategically given by the referee especially for the occasion, and an own goal by Posh Spice, who will accidentally flick the ball into her own net while out shopping with her entourage.  The free kicks will not be for any actual infringement, but some sort of 'left-field' call, rather like the World Cup qualifier at Old Trafford a few years ago that enabled England to snatch a 2-2 draw against Greece in about the 20th minute of injury time.
Permalink Permalink
over 18 years ago · edited over 13 years ago
Bevan wrote:
Kiwi Jambo, why are you always complaining about the Beckham game?

Let's review some facts:
1. Phoenix are paying all the costs of the game.
2. The council are only paying to publicise the game. The council are not paying Beckham's wages!
3. The money is already budgeted for in the events fund specially set up for these sort of things. We're not sacrificing library books or anything like that for the game
4. The events fund is paid for by business ratepayers.
5. Wellington will be full of tourists which will get the place buzzing and bring in a lot of money for local business.
6. This is likely to be the only time the Ring of Fire is ever full for a Phoenix game.

OK, so Beckham may not be the greatest player in the world anymore, and there are a number of teams like AC Milan or Man Utd who would play a higher standard of football.
But, Beckham is the most famous footballer in the world, and he will fill the stadium with non-football fans like nobody else could.
Hopefully a few of those people will see what real passion and skill in sports is, and go on to be Phoenix fans.

You seem to be so down on the council.
We have to compete for these events; would you rather they went to Auckland or Christchurch instead?
If you want to live somewhere boring where nothing ever happens, why don't you go and live in Timaru?
I want to live in an exciting city where there's lots of things going on.
 
Kiwi Jambo agree with Bevan, think of incomeing funds will be greater than out going expenses.
 
Its called business ........................... ? ! !

Socceroo/ Mariner / Whangarei

Permalink Permalink
over 18 years ago · edited over 13 years ago
Midfielder wrote:
Bevan wrote:
Kiwi Jambo, why are you always complaining about the Beckham game?

Let's review some facts:
1. Phoenix are paying all the costs of the game.
2. The council are only paying to publicise the game. The council are not paying Beckham's wages!
3. The money is already budgeted for in the events fund specially set up for these sort of things. We're not sacrificing library books or anything like that for the game
4. The events fund is paid for by business ratepayers.
5. Wellington will be full of tourists which will get the place buzzing and bring in a lot of money for local business.
6. This is likely to be the only time the Ring of Fire is ever full for a Phoenix game.

OK, so Beckham may not be the greatest player in the world anymore, and there are a number of teams like AC Milan or Man Utd who would play a higher standard of football.
But, Beckham is the most famous footballer in the world, and he will fill the stadium with non-football fans like nobody else could.
Hopefully a few of those people will see what real passion and skill in sports is, and go on to be Phoenix fans.

You seem to be so down on the council.
We have to compete for these events; would you rather they went to Auckland or Christchurch instead?
If you want to live somewhere boring where nothing ever happens, why don't you go and live in Timaru?
I want to live in an exciting city where there's lots of things going on.
 
Kiwi Jambo agree with Bevan, think of incomeing funds will be greater than out going expenses.
 
Its called business ........................... ? ! !


Eh right thanks for that !

The answer to life's problems are rarely found at the bottom of a beer glass - but it's always worth a look.

Permalink Permalink
over 18 years ago · edited over 13 years ago
Would Beckham himself have realised that when he signed for the Galaxy he was basically becoming a travelling road show.....???  The same happened when he went to Real Madrid - first thing they did after signing him was an Asian tour to sell as many shirts as possible. Ok, great business, and great to introduce a lot of newcomers to football (especially in a country like NZ), so we can't complain too much, because that in itself does have positive spin-offs. And if that means a whole lot of new people come to the Phoenix routinely, that's one of the best possible outcomes.
Permalink Permalink
over 18 years ago · edited over 13 years ago
Just heard on the radio here in the UK that Becks is coming here to train with Arsenal so that he can be fit for the almost seemingly pointless games against Croatia and Austria over the coming days.
Supporter world's best and worst football teams: Waikato/WaiBop, Kingz, Knights, Phoenix, The Argyle, The Whites & the All Whites

Permalink Permalink
over 18 years ago · edited over 13 years ago
pao1908 wrote:
Would Beckham himself have realised that when he signed for the Galaxy he was basically becoming a travelling road show.....???  The same happened when he went to Real Madrid - first thing they did after signing him was an Asian tour to sell as many shirts as possible. Ok, great business, and great to introduce a lot of newcomers to football (especially in a country like NZ), so we can't complain too much, because that in itself does have positive spin-offs. And if that means a whole lot of new people come to the Phoenix routinely, that's one of the best possible outcomes.
 
Yeah he would and I think he likes it!
Supporter world's best and worst football teams: Waikato/WaiBop, Kingz, Knights, Phoenix, The Argyle, The Whites & the All Whites

Permalink Permalink