It is really frustrating seeing people trying to justify the prices people are paying to see this on sky. Look at nearly every other country when it comes to sport, like our mobile/internet etc prices this is laughable the amount we are expected to shell out to see teams play. But I guess we've become so used to being bullied into paying these prices that we come to accept and justify it anyway possible.
The money going toward the club is cool, but its still a little silly considering.