As everybody down at Phoenix HQ is probably really busy at the
moment I thought I would offer some free marketing advice to help
keep things moving along.
Xcellent marketing idea number one:
Have a man dressed as a giant phoenix and wearing a jet pack fly
around above the stadium during games throwing sweets to children
and beaming aerial pictures from a helmet camera back to the big
screen.
Xcellent marketing idea number two:
Have the Phoenix players run onto the pitch from between
the legs of a giant cardboard cut-out of Terry Serepisos as if they
are being born (or re-born) from his man-womb.
Xcellent marketing idea number three:
Put half an ecstacy tablet in each of the water bottles of
the stadium security so they might chill the f**k out and maybe
even get a little bit funky (but don't waste a whole tablet on
those f**kers).
Xcellent marketing idea number four:
f**k it, why not put ecstacy in the water bottles of all
the players too. I'd pay to see that.
Xcellent marketing idea number five:
Each week pay millions to a band to re-form and play a half-time
show thereby guaranteeing a sell-out. Start with The Stone Roses,
The Smiths and The Specials and take it from there.
Xcellent marketing idea number six:
Get a sponsorship deal with KFC 'cause they are also in the roasted
bird business (synergy baby, synergy).
Xcellent marketing idea number seven:
On the same theme hand out a live chicken and a lighter to every
Phoenix fan on the way into every game.
Xcellent marketing idea number eight:
Don't sell Lion Red.
Xcellent marketing idea number nine:
Do sell flares and fireworks.
Xcellent marketing idea number ten:
If the crowd is ever over say, 15,000, just lock the gates and keep
them in the stadium until next week. After about 5 days the
New-Orleans-Superdome-during-Hurricane-Katrina conditions should
start to turn the crowd feral and create a really intimidating
atmosphere for visiting teams.
Please add to this list, it's important we give the team
at Phoenix HQ all the help we can.