The public need to see Pre-season Games/News
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There needs to be some pre-season games at the ROF to get the general public hearing the Phoenix name around the place. If you don't come to this site you wouldn't know whats going on. 12ubb3rduck3y2009-07-09 10:30:26
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It's a fine line though. If you play a whole lot of pre-season games in front of the fans, there is no hype about the actual season start which your bread and butter.
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Can't imagine that the ROF is a cheap option either...
"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009
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im a university student at Vic and most casual football fans dont know much about whats going on with the club the club shops vanished from cuba and for them its like the Phoenix have kind of vanished.
For the last 2 weeks no sport has been going on in nz.With the warriors being so dire. and the all peforming poorley it could have been a good time to start a hype. Just look at the warriors pre-season games. Theyd sold out the first game a week before.
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im a university student at Vic and most casual football fans dont know much about whats going on with the club the club shops vanished from cuba and for them its like the Phoenix have kind of vanished.
For the last 2 weeks no sport has been going on in nz.With the warriors being so dire. and the all peforming poorley it could have been a good time to start a hype. Just look at the warriors pre-season games. Theyd sold out the first game a week before.
The Warriors started off with a lot of hype and have fizzled out?
You want this to happen to the Phoenix?
C-Diddy2009-07-09 10:52:02"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009
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the warriors fizzled out because off their perfromances not anything else
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My point being is that you are playing with fire if you over-hype something too early. It can have a negative effect!
Think how people on the Gold Coast must feel after beating Fulham las night. They are probably already planning for the Victory Parade in February!
Just before our first home match is the time to introduce the "hype"
"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009
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Can't imagine that the ROF is a cheap option either...
Basin Reserve FTW!
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you say attendences will fizzle out? yes the may but what about the all whites. If they win they will create another hype halfway through the season. This season has alot of potential. The potential for the Phoenix to cement their place as an a-league team or the potential to turn into the knightz in the publics eyes.
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There needs to be some pre-season games at the ROF to get the general public hearing the Phoenix name around the place. If you don't come to this site you wouldn't know whats going on.
I certainly agree about the lack of news and publicity. If it wasn't for the YF site, we would know virtually nothing about what's going on (and the general sports public doesn't read the YF site). In fact the Phoenix should pay the YF a huge commission for generating more or less the only publicity on the club (not to mention for scouting good, talented young players).
Go to the official Hyundai A-League site and see how much news is coming out on a daily basis about the clubs, with the very notable exception of the Phoenix. It's like we don't even exist, or rate a mention. Even the unveiling of our new strip hasn't been posted there, unlike for all the other clubs. And we hardly ever rate a mention on that site. In yesterday's Dominion Post the headline front-page article (with photo) was about some kid discarded by Man U coming to play for Miramar Rangers. What a joke - our release of the new strip made it onto the bottom end of the back page the previous day with a couple of paragraphs from Fred. It's hardly surprising that the majority of the sports public are ignorant about the Phoenix.
I remember the hype and excitment every week in Wellington in the club's first season, with nearly 12,000 fans turning out for home games. How the hell has the club allowed all that to be lost after only one season? The sad thing for Phoenix fans, and, more generally, football in this country, is that the outlook doesn't appear too bright. The club is underperforming on too many fronts, including, importantly, in player recruitment and marketing.
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So would you prefer that all available funds be spent on Marketing or on buying players who create the hype and marketing opportunities?
"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009
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I think you need to spend money on both C-Diddy. However, there needs to be a product worth marketing. At the end of the day, the Phoenix are in the entertainment business, which means they have to recruit player talent which can entertain week-in, week-out. That's the only way that average punters will turn out to watch them in any large numbers. Churning out performances like last season ain't going to do the trick - people in general will turn off and find more interesting and enjoyable ways to spend their afternoons or evenings. Unfortunately, football here is not the be all and end all like it is in, say, the UK and Europe.
While we're on marketing, I think one of the big differences from the first season is that Terry S has kept out of the limelight. He does have a certain charisma or X-factor about him, and when he was more involved in the club and the public eye, he seemed to generate a greater sense of excitment. While this is not a solution alone, as the owner and chairman, perhaps it would be help if Terry S were the face of the club much more than he is.
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I know you'd like to see wall-to-wall Phoenix coverage on a daily basis -- who wouldn't? --but bear in mind this is pre-season. Only the hardcore fans-- in any code -- care about pre-season. With the All Blacks, All Whites and Warriors playing, the netball comp entering the playoffs, a world basketball tournament in Auckland, let alone big o's stories like Wimbledon, Tour de France, etc etc, I'd say the club has done very well to get media interested in the few newsworthy events of the past couple of weeks -- Rojas, the strip, and two pre-season kickabouts.
When the club gets around to playing a meaningful game or makes a big signing, they'll get decent news coverage. Until then, it'll be briefs, snippets or photo ops.
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One thing I have noticed a difference in from coverage back in the UK (and I am talking local papers, not the nationals) is the token picture of the new signing or whatever at the stadium, wearing the strip and holding the scarf aloft, probably with the manager by his side - I don't think we've had this for Greenacre or Diego have we? I'd be surprised if a lot of the 'fringe' fans even know about these signings!
Hopefully there's some decent publicity for the first home game, and not just those standardised posters on bus stops!!
I dunno, in the local paper at home there is usually an interview with someone about something every day, even in pre season. Here, you can go days on end without any mention of the Phoenix whatsoever.
http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone
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One thing I have noticed a difference in from coverage back in the UK (and I am talking local papers, not the nationals) is the token picture of the new signing or whatever at the stadium, wearing the strip and holding the scarf aloft, probably with the manager by his side - I don't think we've had this for Greenacre or Diego have we? I'd be surprised if a lot of the 'fringe' fans even know about these signings!
Hopefully there's some decent publicity for the first home game, and not just those standardised posters on bus stops!!
I dunno, in the local paper at home there is usually an interview with someone about something every day, even in pre season. Here, you can go days on end without any mention of the Phoenix whatsoever.
Britain - Football national sport
NZ - Rugby National Sport
If Aaron Cruden (The NZ u20 first five) transfers province you can guarantee that will warrant a picture in the paper. You don't have to like it but that is the way it is
www.kiwifromthecouch.blogspot.com
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My point being is that you are playing with fire if you over-hype something too early. It can have a negative effect!
Think how people on the Gold Coast must feel after beating Fulham las night. They are probably already planning for the Victory Parade in February!
Just before our first home match is the time to introduce the "hype"
And think how many people those fans spoke to today.
Kapitinix2009-07-09 19:23:40
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One thing I have noticed a difference in from coverage back in the UK (and I am talking local papers, not the nationals) is the token picture of the new signing or whatever at the stadium, wearing the strip and holding the scarf aloft, probably with the manager by his side - I don't think we've had this for Greenacre or Diego have we? I'd be surprised if a lot of the 'fringe' fans even know about these signings!
Hopefully there's some decent publicity for the first home game, and not just those standardised posters on bus stops!!
I dunno, in the local paper at home there is usually an interview with someone about something every day, even in pre season. Here, you can go days on end without any mention of the Phoenix whatsoever.
Britain - Football national sport
NZ - Rugby National Sport
If Aaron Cruden (The NZ u20 first five) transfers province you can guarantee that will warrant a picture in the paper. You don't have to like it but that is the way it is
Fair enough but I'd say the A-League is bigger than the local rugby scene back home.
I mean that although rugby getting more coverage here is to be expected, the Phoenix should be getting a bit more coverage.
I guess it doesn't help when the sports section of the paper is lucky if it's even 2 pages.
http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone
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Trying to get along to training tomorrow ...
Must have been asked a million times but when do the Nix train ?
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I think we are forgetting that the season starts proper in 4 or so weeks time, have to build the "hype" & publicity nicely around that time rather than too early.
I agree, if it wasnt for yf we wouldnt know what was happening pre-season for the club which is disappointing.
Remember we had the pre-season cup games and the final in Wellington last year - that was good but even though the Phoenix made & hosted the final - it didnt generate any more interest or bigger crowds come kick off for the A-league.
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Actually it did okay, we had over 10k for the opener.
The shrinking crowd problem came about after we played like sh*t for the opening three matches.
The shrinking crowd problem came about after we played like sh*t for the opening three matches.
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Oh yeah. Training, Newtown 10:30. Not sure they are there on Friday though.
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Actually it did okay, we had over 10k for the opener.
The shrinking crowd problem came about after we played like sh*t for the opening three matches.
The shrinking crowd problem came about after we played like sh*t for the opening three matches.
On a slightly different tack a 7k Phoenix crowd (maybe 2k YF and 5K of us other punters) makes one helluva noise for most of the game.
Contrast this with a 16k + crowd at the Hurricanes vs Bulls game - where it was 16k + having conversations with each otherand cheering a couple of times when the Hurricanes got near the try line.
Never been to a Phoenix opener but if the atmosphere is as great as the last home game vs Adelaide but with a larger crowd then it would be agreat start to the season. Oh yes and the nix winning would be good too.
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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[QUOTE=Hard News]Actually it did okay, we had over 10k for the opener.
The shrinking crowd problem came about after we played like sh*t for the opening three matches.
[/QUOTE but thats my point - even without the pre-season games you still would have good a similar crowd
The shrinking crowd problem came about after we played like sh*t for the opening three matches.
[/QUOTE but thats my point - even without the pre-season games you still would have good a similar crowd
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I would expect the action/publicity to heat up a bit in the 2 weeks before the first home game.....as mrs zinidane always says, theres no point climaxing too early.
The buildup would probably include unveiling of any new players, plus some hype about the new season. it sure would be nice to see the lads play a proper preseason game against another A-league side in Wellington....just to feel like you are back in action again.....roll on august!!!!!
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Interesting topic of discussion here.
I think if you talked to any sports journo they'd say selling coverage of the Phoenix at the moment is extremely tough, simply because very little has been happening.
As Mikewho pointed out, no signings of significant note and no pre-season games anywhere near Wellington are the main two things.
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I am disappointed about the lack of pre season games at the ROF. The crouds are usually decent, we had around 5k against CCM last year. It builds up interest in people who are not regulars to games, especially as the games are usually cheap
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My point being is that you are playing with fire if you over-hype something too early. It can have a negative effect!
Think how people on the Gold Coast must feel after beating Fulham las night. They are probably already planning for the Victory Parade in February!
Just before our first home match is the time to introduce the "hype"
I'll tell you how people on the Gold Coast are feeling right now...
Bloody marvelous!!! And why not??
Thousands of people will be swept up in the excitement of what their new team has accomplished.
With that sort of momentum, their season proper will be off to a flyer.
The old idea of start slow and build doesn't work. Not in a rugby-mad centre like Wellington.
The Nix need all the pre-season hype they can get. We don't have the luxury of short, away road-trips to follow the team as is the case with many Aussie clubs.
So if we don't start the pre-season with a sense of expectation and excitement, the general sporting public may only catch on to what's happening at the ROF and with the Nix when the season's half over.
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interesting that the Fulham/GC game drew in a crowd of only 10,000. If I remember rightly when the phoenix costed out some of these EPL club visits the bottom line for breaking even was pullling a crowd much much bigger than 10k.
No problem for GC coz money is not an issue but it does show you have to be careful on these promo games.
The club seems to have changed its preseason philosopy.... last year we had a busy preseason and put a lot of effort into the preseason cup. Then we were generally crap early season. i remember Rickie saying that that they probably put too much effort into pre season. Wonder what will happen with GC.... they have already had 11 preseason games;
No problem for GC coz money is not an issue but it does show you have to be careful on these promo games.
The club seems to have changed its preseason philosopy.... last year we had a busy preseason and put a lot of effort into the preseason cup. Then we were generally crap early season. i remember Rickie saying that that they probably put too much effort into pre season. Wonder what will happen with GC.... they have already had 11 preseason games;
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