A week ago on 442 (yes, 442) an idea was coined by girtXc to use the We Are Football brand that's the slogan for the A-League this season, and mass produce stickers to distribute and display around our respective cities to unite football fans and let them know that the A-League is here.
So far over $1805 have been raised amoung forumers alone to pay for the fan made production of these stickers, which is going to commence soon. On top of that, the FFA have jumped on board and are making 50,000 stickers of their own, 4,000 of which are going to be given out to each club.
So when these stickers arrive, who's keen to cover Wellington with me?! I've had enough of the RWC, time for FOOTBALL!
(Here's the link to the 442 thread, the OP is what's worth reading for any information, will post updates as I find them)
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A week ago on 442 (yes, 442) an idea was coined by girtXc to use the We Are Football brand that's the slogan for the A-League this season, and mass produce stickers to distribute and display around our respective cities to unite football fans and let them know that the A-League is here.
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So far over $1805 have been raised amoung forumers alone to pay for the fan made production of these stickers, which is going to commence soon. On top of that, the FFA have jumped on board and are making 50,000 stickers of their own, 4,000 of which are going to be given out to each club.
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So when these stickers arrive, who's keen to cover Wellington with me?! I've had enough of the RWC, time for FOOTBALL!
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(Here's the link to the 442 thread, the OP is what's worth reading for any information, will post updates as I find them)
Cover hard news in these stickers and I'll put up some cash.
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No need for cash (unless you want your own batch), just some interest in spreading them around Wellington. Prizes go to anyone who can stick one on the RWC trophy.
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What's this got to to with the Phoenix
ive got a song that wont take long, Adelaide are rubbish.. the second verse is same as the first.. ADELAIDE ARE RUBBISH
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What's this got to to with the Phoenix
It's promoting the A-League, and therefore promoting the Phoenix.
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I thought the phoenix wasn't in the "we are football" campaign 
Allegedly
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I want some for Vic Uni.
Yellow Fever - Misery loves company
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I want some for Vic Uni.
This also. Lecture rooms.
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I want one for my forehead.
Allegedly
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I want some for Vic Uni.
This also. Lecture rooms.
That'd be great 
Have no idea when they might arrive though unfortunately, all I know is they started printing them on Friday.
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Up to 10 days before they arrive at the club I think. As for how the club will disperse them, I have no clue.
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As for how the club will disperse them, I have no clue.
I think that's part of Greenacre's new role
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probably will be sent along with our fridge magnets and season pins.
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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Nathan might have to walk door to door handing them out. Maybe get a series of buses if there is enough in petty cash.
Allegedly
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I don't know what the rest of you think, but although getting one with a membership pack would be lovely, I'd much rather see them stuck up in bulk around the city, or handed out to new people to entice them to come along and experience the A-League.
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I want one for my forehead.
I want one for my penis.
Actually. Make that five, just to make sure it's all covered.
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I want one for my forehead.
I want one for my penis.
Actually. Make that five, just to make sure it's all covered.
Fuck this stupid game
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I want one for my forehead.
I want one for my penis.
Actually. Make that five, just to make sure it's all covered.
Is that when Ifill walks by?
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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Glad you've all taken a mature and enuthusiastic approach to this.
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Glad you've all taken a mature and enuthusiastic approach to this.
You must be very new here.Fuck this stupid game
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Glad you've all taken a mature and enuthusiastic approach to this.
You must be very new here.
Probably too new. Clearly my expectations were a little high.
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Glad you've all taken a mature and enuthusiastic approach to this.
You must be very new here.
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Probably too new. Clearly my expectations were a little high.
Fuck this stupid game
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Glad you've all taken a mature and enuthusiastic approach to this.
You must be very new here.
Probably too new. Clearly my expectations were a little high.
I realise that. The off season has been far too long, so I'm pretty keen to talk about/get involved in anything that has to do with football.
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I want one for my forehead.
I want one for my penis.
Actually. Make that five, just to make sure it's all covered.
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I want one for my forehead.
I want one for my penis.
Actually. Make that five, just to make sure it's all covered.
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Not sure what a sticker campaign would do. I'm no marketing expert, but joe bloggs isn't gonna know what 'we are football' means, let alone make them want to go see the nix.
As for football fans, still not sure why a sticker would compel them to head to the football.
But i'm probably just being miserable.
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Not sure what a sticker campaign would do. I'm no marketing expert, but joe bloggs isn't gonna know what 'we are football' means, let alone make them want to go see the nix.
As for football fans, still not sure why a sticker would compel them to head to the football.
But i'm probably just being miserable.
Just enjoy it..................mmmmmm, free stuff........mmmmmmmmmm
Nostalgia isnt what it used to be...........
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maybe we should do some Flash Mob Haka's or something that the dumb people seem to respond to in this country!
"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009
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Not sure what a sticker campaign would do. I'm no marketing expert, but joe bloggs isn't gonna know what 'we are football' means, let alone make them want to go see the nix.
As for football fans, still not sure why a sticker would compel them to head to the football.
But i'm probably just being miserable.
Be great to have some Phoenix stickers....and as for just being miserable..what the hell just wallow in the misery
" If you only have a hammer you tend to see every problem as a nail" - maslow
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They aren't nix stickers. They are black stickers that say 'we are football'.
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As for how the club will disperse them, I have no clue.
I think that's part of Greenacre's new role
Send Mrs. Greenacre around to my place with stickers please.
Incredible stamina. No shame. Yellow Fever.
Phoenix fans. We have to win them over one fan at a time.
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Not sure what a sticker campaign would do. I'm no marketing expert, but joe bloggs isn't gonna know what 'we are football' means, let alone make them want to go see the nix.
As for football fans, still not sure why a sticker would compel them to head to the football.
But i'm probably just being miserable.
Agree.
And my 2 cents.
It would work better if it was part of a campaign and not the entire campaign. I don't see the A-League ad getting a lot of airtime on a range of channels over here however so why bother. You may get a few curious people, but not enough to warrant the effort I suspect. And it would be better to do the guerrilla marketing campaign for the nix not the A-League in general.
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Not sure what a sticker campaign would do. I'm no marketing expert, but joe bloggs isn't gonna know what 'we are football' means, let alone make them want to go see the nix.
As for football fans, still not sure why a sticker would compel them to head to the football.
But i'm probably just being miserable.
Agree.
And my 2 cents.
It would work better if it was part of a campaign and not the entire campaign. I don't see the A-League ad getting a lot of airtime on a range of channels over here however so why bother. You may get a few curious people, but not enough to warrant the effort I suspect. And it would be better to do the guerrilla marketing campaign for the nix not the A-League in general.
The idea of it is pretty much just to spread the word of the A-League around the public, get some attention to it as there really isn't much marketing etc in place. And the point is that people will want to find out what We Are Football is, and what all the stickers are doing there.
Pretty sure this is just the start of what this guy has planned, but yeah maybe you're right, it probably wouldn't work for New Zealand, especially with all the rugby going on anyway.
By the sounds of it everyone's going to get one sticker with their membership packs anyway, so you can stick those wherever the hell you want, and I'll make sure it's made known to the FFA not to waste their money with us.
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Not sure what a sticker campaign would do. I'm no marketing expert, but joe bloggs isn't gonna know what 'we are football' means, let alone make them want to go see the nix.
NZ version: 'We are poofball'
Oz version: 'We are wogball'
Yes/no?
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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Not sure what a sticker campaign would do. I'm no marketing expert, but joe bloggs isn't gonna know what 'we are football' means, let alone make them want to go see the nix.
As for football fans, still not sure why a sticker would compel them to head to the football.
But i'm probably just being miserable.
Agree.
And my 2 cents.
It would work better if it was part of a campaign and not the entire campaign. I don't see the A-League ad getting a lot of airtime on a range of channels over here however so why bother. You may get a few curious people, but not enough to warrant the effort I suspect. And it would be better to do the guerrilla marketing campaign for the nix not the A-League in general.
The idea of it is pretty much just to spread the word of the A-League around the public, get some attention to it as there really isn't much marketing etc in place. And the point is that people will want to find out what We Are Football is, and what all the stickers are doing there.
Pretty sure this is just the start of what this guy has planned, but yeah maybe you're right, it probably wouldn't work for New Zealand, especially with all the rugby going on anyway.
By the sounds of it everyone's going to get one sticker with their membership packs anyway, so you can stick those wherever the hell you want, and I'll make sure it's made known to the FFA not to waste their money with us.
I get the point, but like I said I think you will only get the few who are curious to find out more. By itself it is not enough of a marketing tool. If you had viral youtube clips as well, maybe. wearefootball.com.au I see redirects to the a-league site but how many kiwis are going to type .co.nz or .com instead (which don't go anywhere of use). I think something could work here, if the FFA were willing to put the money in to. At the very least $40 -ish for the wearefootball.co.nz domain.
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Not sure what a sticker campaign would do. I'm no marketing expert, but joe bloggs isn't gonna know what 'we are football' means, let alone make them want to go see the nix.
As for football fans, still not sure why a sticker would compel them to head to the football.
But i'm probably just being miserable.
Agree.
And my 2 cents.
It would work better if it was part of a campaign and not the entire campaign. I don't see the A-League ad getting a lot of airtime on a range of channels over here however so why bother. You may get a few curious people, but not enough to warrant the effort I suspect. And it would be better to do the guerrilla marketing campaign for the nix not the A-League in general.
The idea of it is pretty much just to spread the word of the A-League around the public, get some attention to it as there really isn't much marketing etc in place. And the point is that people will want to find out what We Are Football is, and what all the stickers are doing there.
Pretty sure this is just the start of what this guy has planned, but yeah maybe you're right, it probably wouldn't work for New Zealand, especially with all the rugby going on anyway.
By the sounds of it everyone's going to get one sticker with their membership packs anyway, so you can stick those wherever the hell you want, and I'll make sure it's made known to the FFA not to waste their money with us.
I get the point, but like I said I think you will only get the few who are curious to find out more. By itself it is not enough of a marketing tool. If you had viral youtube clips as well, maybe. wearefootball.com.au I see redirects to the a-league site but how many kiwis are going to type .co.nz or .com instead (which don't go anywhere of use). I think something could work here, if the FFA were willing to put the money in to. At the very least $40 -ish for the wearefootball.co.nz domain.
There isn't going to be a .com.au or anything on the sticker, which is banking on the fact that people would just google it anyway.
This campaign in particular was going to be created by fans, organised by fans, and completely run by fans to show just how much we care about this league and want it to succeed. It's the fans that are the lifeblood of the clubs and the league as a whole, so why should we wait around for things to be organised for us? Some initiative to do things ourselves is being taken.
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