Wellington Phoenix Men

Will Phoenix achieve it's membership target?

22 replies · 1,555 views
over 18 years ago · edited over 13 years ago
Will Phoenix achieve it's membership target?

When Hibs, went up, to win the Scottish Cup - I wisnae there - furfuxake!

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over 18 years ago · edited over 13 years ago
Tony P has gone on record to state that his target for this season is 2000-2500 memberships, the last stated number was 880 - up from 700 2-3 weeks previously, now I don't think the 880 was post Melbourne and of course this Friday night will be a good opportunity for even more people to get a first-hand experience of the Phoenix and to flog memberships?

The question is though - is 2000-2500 memberships for our V1 season realistic?, it seems after the initial flood of 'football community' (200 week 1, 500 week 3-4) people bought theirs things have plateaued a bit - how do we get the non-football community to buy memberships especially as the season conflicts with the Air NZ Cup for the first couple of months (would rugger buggers really buy 2 sport membeships?)

When Hibs, went up, to win the Scottish Cup - I wisnae there - furfuxake!

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over 18 years ago · edited over 13 years ago
I think 2200 full members is pretty optimisitc.  Maybe 1000-1200 is a more ahicevable number.
 
If you'd asked me when the nix were first confirmed whta I tuoght a great number of season ticket holders would be I'd have said 500-1000. anything over 1000 is fantastic.
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over 18 years ago · edited over 13 years ago
people will continue to buy after the first league game.  At the moment we have the football fans who have bought their memberships, but we now have 2 games to 'sell' the concept to those that are only interested.  It is up to us (the fans) as much as the players to sell this.  If we get a decent sized crowd, with a cracking atmosphere (singing, dancing, etc) then people will realise that $184 isn't much for 10 games with an atmosphere that you can get no where else in NZ. 
 
If we have a small section of people singing, and everyone else observing, people will continue to go to individual games, dependant on the weather, what else is on, etc.
 
Come on people - it is up to us.

All I do is make the stuff I would've liked
Reference things I wanna watch, reference girls I wanna bite
Now I'm firefly like a burning kite
And yousa fake fuck like a fleshlight

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over 18 years ago · edited over 13 years ago
ginger_eejit wrote:
how do we get the non-football community to buy memberships especially as the season conflicts with the Air NZ Cup for the first couple of months (would rugger buggers really buy 2 sport membeships?)

When you consider a rugby season ticket at $500+ for 6 mediocre Super 14 games (half of them minus AB's), a "test" against France C and the Air NZ Cup and compare that to $184 for 10 A league games for the same seat then it compares favourably.

I think this year they might struggle to hit their target but next year when people have a choice between renewing their rugby season ticket or getting a Phoenix ticket then I think we'll see a huge shift. Especially with families. Do I pay $1000+ for rugby tickets or do I get my whole family Phoenix tickets for less than the price of 1 rugby ticket.

No brainer really.
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over 18 years ago · edited over 13 years ago
I am a fan of rugby but the atmosphere at rugby games has NOTHING on football.  Watching rugby at home is actually better than watching it live.

 

a.haak

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over 18 years ago · edited over 13 years ago
Malky wrote:


I think this year they might struggle to hit their target but next year when people have a choice between renewing their rugby season ticket or getting a Phoenix ticket then I think we'll see a huge shift. Especially with families. Do I pay $1000+ for rugby tickets or do I get my whole family Phoenix tickets for less than the price of 1 rugby ticket.

 
This is a good point. I think the real sales will come through next year when/ if folks start comparing one option against the other, having perhaps had by then, some experience of each.
 
 
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over 18 years ago · edited over 13 years ago
I think a lot of people are cautious because of the shambles that were the Knights and the Kingz. If we win a few on the trot and instill in their minds that we can be very competitive i'm sure the memberships will rise dramatically.

a.haak

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over 18 years ago · edited over 13 years ago
just lost a message i was sending, you'll be relieved coz now it'll be a lot shorter
 
agree with everything above
 
and want to say that the ticketek thing has almost certainly cost the club memberships
 
the club need to sort it out
 
they've done absolutely everything right except the liason with ticketek (in my view)
tigers2007-08-08 12:02:45
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over 18 years ago · edited over 13 years ago
I don't think the season ticket shambles is the clubs fault, Ticketek have a long history of stuffing up such things
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over 18 years ago · edited over 13 years ago
"I think a lot of people are cautious because of the shambles that were the Knights and the Kingz. If we win a few on the trot and instill in their minds that we can be very competitive i'm sure the memberships will rise dramatically. "
 
 
I think this is right on point, I have many a football fan friend who actively express no interest in NZ football based on the shabby past performance. The Nix scoring some goals should really swing this around, in my opinion if they can do anything better than last (which I seriously believe) the support will just keep on comming in. As to getting the rugby cross over..... Kiwi's are pretty into that game, I dunno if thats so achievable, but just maybe if we can get the feel out there
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over 18 years ago · edited over 13 years ago
Corkster wrote:
I don't think the season ticket shambles is the clubs fault, Ticketek have a long history of stuffing up such things
 
I'm inclined to agree, but if ticketek aren't delivering then the club needs to be monitoring their performance in relation to the 'contract' and demand that they deliver. ( Or, possibly the club under-estimated initial interest and negotiated a fairly minimal set of staffing expectations for the early weeks of pre-season.)
 
It is possible that this has happened as recent emails on the season ticket thread have been more positive.
 
As long as the club learns form the experience for next season - when we'll all be renewing and there'll be heaps of new folks keen as well - then it's all good!
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over 18 years ago · edited over 13 years ago
I agree with the previous coments on the Kinz and Knights , but I know people who are not avid football supporters like myself who are now taking notice of what this team/club have done in such a short space of time who are now seriously looking at purchasing season tickets ,( with a bit of pushing from me admittingly).
I have only lived in Wellington for that past few years ,coming from the big mess called Auckland  and have noticed that the community at large here in Wellington are keen to support THEIR TEAM.
I would be rapt if Tony P's estimation was true but to be realistic I would be looking at anything over 1000 would be great.Possibly  some people are waiting to se how the team do against Melboune before commiting themselves.
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over 18 years ago · edited over 13 years ago
will the phoenix store be selling memberships or gear? 
I think if it pushes hard and advertises the fact that it is only  $80 dollars for a student membership they could get heaps of people keen.
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over 18 years ago · edited over 13 years ago
Alistair wrote:
will the phoenix store be selling memberships or gear? 
I think if it pushes hard and advertises the fact that it is only  $80 dollars for a student membership they could get heaps of people keen.


Suggestion of posters/flyers round the uni campuses advertising $80 memberships might be the way to go.

When Hibs, went up, to win the Scottish Cup - I wisnae there - furfuxake!

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over 18 years ago · edited over 13 years ago
ginger_eejit wrote:
Alistair wrote:
will the phoenix store be selling memberships or gear? 
I think if it pushes hard and advertises the fact that it is only  $80 dollars for a student membership they could get heaps of people keen.


Suggestion of posters/flyers round the uni campuses advertising $80 memberships might be the way to go.
 
I would suggest that we find out where the largest contingents of foreign students at Vic/ Massey come from and maybe write up a few flyers in the languages of those localities then distribute them to the international student liaison people.
 
Football, as we all know, is VERY BIG overseas. There's bound to be loads of international students who'd love to come along, but perhaps don't know about it or might feel slightly marginalised . ..
phil_style2007-08-08 14:45:26
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over 18 years ago · edited over 13 years ago
Good idea Phil why not advertise to those markets?
 
Any potential fan is a worthy fan.
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over 18 years ago · edited over 13 years ago
phil_style wrote:
ginger_eejit wrote:
Alistair wrote:
will the phoenix store be selling memberships or gear? 
I think if it pushes hard and advertises the fact that it is only  $80 dollars for a student membership they could get heaps of people keen.


Suggestion of posters/flyers round the uni campuses advertising $80 memberships might be the way to go.
 
I would suggest that we find out where the largest contingents of foreign students at Vic/ Massey come from and maybe write up a few flyers in the languages of those localities then distribute them to the international student liaison people.
 
Football, as we all know, is VERY BIG overseas. There's bound to be loads of international students who'd love to come along, but perhaps don't know about it or might feel slightly marginalised . ..


Thats not a bad idea Ginger ,judging from the indoor footy scene here in Welly theres a lot of Asian students studying and playing  here and im sure $80 bucks wouldn't stretch them to much plus none of them are remotely interested in rugby!!
Kiwi Jambo2007-08-08 18:11:57

The answer to life's problems are rarely found at the bottom of a beer glass - but it's always worth a look.

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over 18 years ago · edited over 13 years ago
I am a season ticket holder for the Hurricanes and have been for the past 5 seasons - but jumped at the chance to buy a Nix season ticket too.  I will be faced with the dilemma next year of holding both again but I sure know which one I'm more excited about.......the atmosphere against Sydney FC was incredible and will only get livelier.....

I'm Phoenix til I die...
I'm Phoenix til I die....
I know I am...
I'm sure I am....
I'm Phooooenix til I die.....
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over 18 years ago · edited over 13 years ago
Aarg lost my post too
 
Anyway, I'm thinking the target is optimistic, given a few things - they're a new team, and membership has to be built upon.
 
There's a bit of history to overcome,
 
and - Wellington doesn't know what a professional team looks like yet!
 
But I have faith, a few sweet wins, people will know this ain't the Kingz/Knights part three and they'll roll in...

14/11/09

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over 18 years ago · edited over 13 years ago
ginger_eejit wrote:
Alistair wrote:
will the phoenix store be selling memberships or gear? 
I think if it pushes hard and advertises the fact that it is only  $80 dollars for a student membership they could get heaps of people keen.


Suggestion of posters/flyers round the uni campuses advertising $80 memberships might be the way to go.
 
ginger, you might need to change your second name, from eejit to "marketting guru"
 
hopefully the club is onto your idea
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over 18 years ago · edited over 13 years ago

It would be good if you could get each embassy in Welly to buy a few season tickets to raffle off to the staff or to use as corporate tickets.  Plenty of football fans amongst the diplomatic crowd, especially those with families.  Might be worth another 100 or so tickets.

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over 18 years ago · edited over 13 years ago
I'm trying to get in touch with Vic Internatino Students liaison
 
Details here: Does anyboy have connections with these guys?

Victoria International
PO Box 600
Wellington
New Zealand

Level 2, Rutherford House,
23 Lambton Quay
Wellington
New Zealand

Phone: +64 4 463 5350

Fax: +64 4 463 5056

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