I thought Auckland was getting subsideised by a certain brewery?
Football United - July 2014 West Ham and Newcastle visit
I don't see what pricing in a game on the other side of the world between Germany and Scotland has to do with the pricing of a game in NZ.
It's a football match.
I'm pointing out the price we're being asked to pay for a friendly in comparison to a competitive game featuring the world champions.
2 of the teams involved next week are from the other side of the world by the way.
but it'd cost New Zealanders thousands of dollars to go to the match in Dortmund. So you're saying $100 is a bargain in comparison?
Or is it completely fair because the biggest match in Germany that weekend is $100USD whereas the biggest match in nz is just $100NZD?
I really have no idea where you're going with this.
I HAPPEN to have a ticket to that game and was using it as a comparison against a friendly match here. Whether it's the biggest match in NZ is irrelevant, it's a friendly.
Not sure where you're getting USD from either?
For those who can get their head round a price comparison in 2 similar economies, there are also many tickets for $50 - $90 NZD too.
Do you think $100 for a friendly is a fair price and if so, why do you think 38,000 tickets remain unsold for Eden Park, and what do you make of the $25 Grabone tickets selling out very quickly?
I really have no idea where you're going with this.
I HAPPEN to have a ticket to that game and was using it as a comparison against a friendly match here. Whether it's the biggest match in NZ is irrelevant, it's a friendly.
Not sure where you're getting USD from either?
For those who can get their head round a price comparison in 2 similar economies, there are also many tickets for $50 - $90 NZD too.
Do you think $100 for a friendly is a fair price and if so, why do you think 38,000 tickets remain unsold for Eden Park, and what do you make of the $25 Grabone tickets selling out very quickly?
I'm with Tegel on this. Your comparison is ineffectual. We're in in NZ bro
And in 7 days we get to blow bubbles and say Auf Weidersehen Pet heaps of times. Looking forward to the great day.
Forget Dennis, Neville and Oz:
Whey Aye - I'd give yaz a ring pets!
Look, tickets are usually cheaper than UK football here, now for these friendlies, they are higher.
Whether you think anything of the comparison or not (I can't work out why it's just SO irrelevant myself but never mind...).
Overall, I think the Auckland prices are too high, and the demand for tickets appears to show that many would agree.
I think Westpac would be sold out by now too if the prices were a bit lower.
it's not about selling out. It's about making money back. Westpac is selling well, and will end up close enough to sold out. Meaning any drop in the price will mean a drop in revenue from the ticket sales.
I do agree Auckland is a bit on the high side. They're probably starting to realise that. I will admit when I went to buy my ticket I thought it was a bit steep before remembering i had already purchased flights etc. Although with aucklanders looking for any excuse not to go to sporting events, and it being midweek - would a decrease in price really result in a sell out (or an increase in revenue from ticket sales)?
I don't think they ever expected dunedin to sell very well at all, 10-15k is actually fairly decent.
They need 21,000 at current prices to just break even for Auckland.
I think $25 tickets selling out really quickly shows the price point that most want to pay.
The prices are up there with All Blacks tickets, and they are playing competitive games.
Not sure how worthwhile the Dunedin game even is really? Possibly should've just had 2 games in Auckland too but realise it'd maybe be a bit tricky to fit 2 games into one night (not impossible though!).
you'd have to sell 4 times as many tickets at $25 than you would at $100 to get the same amount of money.
you'd have to sell 4 times as many tickets at $25 than you would at $100 to get the same amount of money.
GENIUS ~!!
They need 21,000 at current prices to just break even for Auckland.
I think $25 tickets selling out really quickly shows the price point that most want to pay.
The prices are up there with All Blacks tickets, and they are playing competitive games.
Not sure how worthwhile the Dunedin game even is really? Possibly should've just had 2 games in Auckland too but realise it'd maybe be a bit tricky to fit 2 games into one night (not impossible though!).
Try getting an All Black rugby ticket for $25 during the rugby world cup. Especially not at the ends of the ground. Face it, Aucklanders like to wait till the last second to decide if they want to go out or not. Currently it resembles the Auckland scenario with the LA Galaxy.
If no one turns up are the ticket prices still reasonable?
you'd have to sell 4 times as many tickets at $25 than you would at $100 to get the same amount of money.
Simplistic and wrong.
The same revenue from more people equals more costs and therefore less profit.
A question would be what is the purpose of the tour?
What the club may be trying to achieve and want different groups of fans may perceive it to be could be widely different.
I was being deliberately simplistic "all other things equal". More people adding more costs only furthered my point.
I was simply meaning that taking the price down to $25 as Steve-I suggested isn't the best idea, even if it'd sell the place out (which I doubt it even would in Auckland on a weekday)
But I do think there would be some better middle ground for Auckland.
If no one turns up are the ticket prices still reasonable?
If no one turns up are the ticket prices still reasonable?
The lesson being Auckland is a waste of time?
If no one turns up are the ticket prices still reasonable?
The lesson being Auckland is a waste of time?
They need 21,000 at current prices to just break even for Auckland.
I think $25 tickets selling out really quickly shows the price point that most want to pay.
The prices are up there with All Blacks tickets, and they are playing competitive games.
Not sure how worthwhile the Dunedin game even is really? Possibly should've just had 2 games in Auckland too but realise it'd maybe be a bit tricky to fit 2 games into one night (not impossible though!).
Try getting an All Black rugby ticket for $25 during the rugby world cup. Especially not at the ends of the ground. Face it, Aucklanders like to wait till the last second to decide if they want to go out or not. Currently it resembles the Auckland scenario with the LA Galaxy.
At the end of the day this is a kickabout friendly. The teams will probably totally change at half time. I can understand the Phoenix need to recoup costs, but people will decide what is a fair price. I could just about cope with the $90 I paid for good tickets for the Wellington day, but that is two games! And Im a season ticket holding regular. Attracting the casual fan is a different thing
I wasn't definitely saying all Auckland tickets should be $25 but there's a big gap between the $25 that people have been proven to be willing to pay and the $80+ that many are not.
Personal view is that $40-$50 would be a fair price.
How much were Boca Jnr & Beckham Galaxy as a comparison?
As someone who now lives in Auckland (after being a season pass holder for my 5yrs spent living in Welly beforehand), I completely agree with the comments about high prices. $69 for a football friendly is too much in a market where Super Rugby is $30-40.
I was planning to wait until the last minute to buy (nothing wrong with that, though some disagree) but saw the Grabone tickets at a much more reasonable price of $25 & decided to purchase then. Before pricing was announced I told a colleague that $40 was the max price the club could ask in real terms.
While we keep comparing prices with the All Blacks, a test match carries merit while a pre-season friendly for a sport with a smaller following in NZ doesn't. I believe the club have done the numbers to break even and split it across the capacities of each stadium, but the market isn't prepared to pay that in Auckland. 15k will be a VERY good number on Wednesday. No chance of 20k sorry.
I wasn't definitely saying all Auckland tickets should be $25 but there's a big gap between the $25 that people have been proven to be willing to pay and the $80+ that many are not.
Personal view is that $40-$50 would be a fair price.
at that price they'd have to sell twice as many tickets. On a weeknight in Auckland, I'm not so sure that'd happen. I think theyve got it marginally too expensive perhaps, but its a pretty fine line. Its hard to get people along on a weekday, so they probably figured they'd price it high and those who were desperate to go will pay, then make sure to sell Wellington out. To be fair, this seems to be what is happening.
I see what you're saying, I just don't see Auckland turning out no matter what the price is I guess. Ideally the school holidays were a week later, that would've probably helped.
How much were the Galaxy tickets again?
$65-80 but it had a free ticket to the nix A league game on the previous weekend come with it.
FYI I think $80 would've been an ok price ($99 for a YF ticket in Auckland)
Gold tickets for season members cost $82 and silver tickets $65. There are no concession (senior citizens/children) rates for gold tickets, but there is a concession for silver tickets, valued at $42.
Ticket prices for adult non-Phoenix members start at $82.50 for silver seating, up to $100 for a gold section seat. Again, there is no concession rate for gold section seating, but silver tickets for children and senior citizens will cost $50 each. Tickets go on sale to the general public from 9am on Monday, October 11.
So $80-100 for non-members?
Seems about the same then.
That though was a single game, in the early days of the club, and had the Beckham factor. This tour doesn't really have any of those factors.
When the price of a ticket to one friendly is more than half the price of some SEASON tickets, I think the friendly tickets are on the high side.
You keep talking about it like its just some preseason game against a local side.
Galaxy had the beckham factor, and these games have the EPL factor. And I don't really see how the club being older takes away from the attractiveness of these games. Seeing the phoenix play Winston Reid and West Ham is worth something.
The Dunedin ticket sales probably show that it isn't as much to do with seeing the nix play a friendly as it is seeing the EPL sides.
Just remembered to go back to work for Dunedin tickets.
Speights lounge with a meal $115. A great add on deal for a trip to see my daughters.
Don't tell them they are the add on. May lose my accommodation
If no one turns up are the ticket prices still reasonable?
basically you'd have to be sure that by halving the price, that you'd definitely double attendance. I doubt that'd happen in this case. Ideally the highest revenue gained would be from a full house, but it isn't always the case.
I'd normally lean toward sacrificing a bit of revenue to fill a stadium during the A league season, but I think they've got it about right in an exhibition game like this where they need to make as much back as possible
the effect on revenue of cutting prices depends on the price elasticity of demand in'it?
"Generally speaking, academic investigations of sports ticket pricing have found that professional sports teams typically price their inventory in the inelastic portion of their demand functions.
Say what, Willis?
It’s just a fancy way of saying that, in general, teams charge too low a price to maximize ticket revenues. Part of the strategy in doing this is to ensure maximum attendance so as to ensure greater revenue streaming from complementary purchases associated with sporting attendance…such as concessions, parking, merchandise.
In other words, teams are more concerned about maximizing ‘revenue per seat’ as opposed to just gate revenues."
What Feverish said.
basically you'd have to be sure that by halving the price, that you'd definitely double attendance. I doubt that'd happen in this case. Ideally the highest revenue gained would be from a full house, but it isn't always the case.
I'd normally lean toward sacrificing a bit of revenue to fill a stadium during the A league season, but I think they've got it about right in an exhibition game like this where they need to make as much back as possible
the effect on revenue of cutting prices depends on the price elasticity of demand in'it?
"Generally speaking, academic investigations of sports ticket pricing have found that professional sports teams typically price their inventory in the inelastic portion of their demand functions.
Say what, Willis?
It’s just a fancy way of saying that, in general, teams charge too low a price to maximize ticket revenues. Part of the strategy in doing this is to ensure maximum attendance so as to ensure greater revenue streaming from complementary purchases associated with sporting attendance…such as concessions, parking, merchandise.
In other words, teams are more concerned about maximizing ‘revenue per seat’ as opposed to just gate revenues."
Latest odds are up top ^^
Surely you can't compare the costs of this game to a Super Rugby or NZ Rugby test. You get 8(?) local Super games plus at least one NZ test each year. NZ hasn't seen a top tier English football team since the 80's.
Friendly or not, this is a completely unique event on these shores.
