People who come for external drama usually don’t stay for football. Look at Bill Foley at Bournemouth. Changed a popular coach for a more dynamic style of football and promised fans to trust him. And they didn’t entirely for a good while. Now look where they are. Solid supports deep in the ground to build on. It’s the football, stupid. The opposite of flash-in-the-pan event marketing.
How much external drama based marketing, outside hiring Ali Williams, have the Blues or the Warriors done?
Loyal, long term fans will already be hard working people in clubs and local leagues. The main problem is not that they don’t know about it, but that on any given game day they’ll be overcommitted.
If there’s not plenty of drama on the field, you haven’t got a product. If the media don’t want to sell your product, but want external drama, they’re not your friends. Watch Rufer’s face- I think he was excited enough!
My other (conspiracy) theory about the crowd number BS is AFC are worried about their crowds being compared to the Nix crowds at Eden Park and want a base of 12,000 to compare to the derby, rather than 18 or 25 thousand. I thought initially it was other sports, but this other thought also occurred. It’s probably not, but who knows.