Football Australia seeks deal for new era as Optus talks failPUBLISHED: 0 HOUR 27 MINUTES AGO | UPDATE: 0 HOUR 24 MINUTES AGO
JOHN STENSHOLT
Football
Federation Australia has put its digital broadcast and platform rights
out to tender after it was unable to come to terms with incumbent
rights-holder Optus.
The FFA is in talks with Telstra, Optus and
Perform Media, which has rights to stream National Basketball League
games, on a new digital rights agreement for four years from July 1
onwards, after Optus failed to broker a deal during an exclusive
negotiating period earlier this year.
The next digital rights
will encompass the FFA website, footballaustralia.com.au, and the
websites of the 10 A-League clubs in a joint venture with the FFA, which
is seeking a four-year deal to follow the current two-year contract
with Optus that expires on June?30.
The last club match under the
current deal will take place on Sunday evening, when Western Sydney
Wanderers play Central Coast Mariners or Melbourne Victory in the
A-League grand final.
The next deal will also include streaming rights to a live A-League Friday night match from next season onwards.
That
match will be broadcast live on?SBS2. SBS and Fox Sports Australia will
also have live streaming rights, with the latter holding the live
broadcast and digital rights to the remaining four A-League games every
round, as well as Socceroos matches. Fox Sports is showing the matches
through the FoxtelGo app.
Other content to be included in the
deal will be matches such as the A-League all-star team playing
Manchester United on July 20 at a sold-out ANZ Stadium in Sydney.
There are also plans to launch a Socceroos or FFA online TV channel, and?eventually channels for all A-League clubs.
The
FFA is also set to hold its inaugural FFA Cup from early 2014,
featuring A-League sides and clubs from various state leagues around the
country.
Although the value of a new digital deal will be a
fraction of the $40 million Fox Sports Australia and SBS will pay FFA
annually for four years from the 2013-14 season to telecast the sport,
negotiations come at a time when traffic to FFA websites has grown
substantially. Average unique visitors for the month of March to FFA
websites hit 800,000, up 60 per cent from the same period in 2012. Page
impressions were up 80 per cent.
There have also been more than
200,000 downloads of the official FFA app, and newly launched mobile
sites in February contributed 28 per cent of all page views.
Kyle
Patterson, the FFA’s head of corporate affairs and communications, said
while the numbers are still small compared to sports such as the AFL
and NRL, which often average close to one million unique visitors on a
weekly basis, they are growing strongly among younger audiences,
“The
avid A-League fans in the 16-34 age group have grown up in the digital
era, so FFA needs to have a strong presence where the fans are; in web,
apps, m-sites and social media channels,” Mr Patterson said.
SBS’s
A-League coverage will be a cornerstone of the station’s re-branded
SBS2 digital channel, which will be more heavily youth-focused.
The Australian Financial Review