Hope it Helps

Heaptitis says what I mean but without being a c**t about it like I am.

Midfielder2008-03-07 17:40:51

to me a lot of this comes down purely to size of economy. new zealands economy is not big enough to pour money into sport. we dont have people who have the money or the clout on a big enough stage to do what lowy did for australian football.

I'm sorry but I'm going to be a c**t again.

Gotta say: lovin this... A) because kiwis are getting riled up about football martinb2008-03-07 18:26:40

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Midfielder, I passed School Cert Maths without the use of a calculator, shows how old I am, spread sheets to me is a bedroom term

Yes, someone pour some more money into this beautiful game and keep Terry S company

hepatitis2008-03-07 19:03:28

For all those wanting to put this together here is some help with countries and cost to build YF and NZ Football a Data Base or Spreadsheet model.

Step 1 Build the population Data Base:

 

The following are the countries the Pan Pacific is broadcast to: You need two columns one for the country and one for the population

 

ASIA

Afghanistan | Bangladesh | Bhutan | Brunei | Cambodia | China | India | Indonesia | Japan | Kazakhstan | Laos | Macau | Malaysia | Maldives | Mongolia | Nepal | North Korea | Pakistan | Philippines | Singapore | South Korea | Sri Lanka | Taiwan | Thailand | Vietnam

 

 

MIDDLE EAST

 

Bahrain | Cyprus | Egypt | Iran | Iraq | Israel | Jordan | Kuwait | Lebanon | Oman | Qatar | Saudi Arabia | Syria | Turkey | United Arab Emirates | Yemen

 

 

North America & Central America

Canada | Mexico  Belize | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama

 

 

Argentina

 

For the rest you will need to talk to NZ government officials but you need the following

 

Step 2

How much is spent each day.

 

What mine was based on given international sporting / green / new and exciting tourist:

 

Accommodation         $ 70.00 per day

Food                           $ 40.00 per day

General spending

i.e. drinks, flights etc  $ 65.00 per day

 

That is $ 175.00 per day.

 

Step 3

 

Number of days a person stays I assumed 10, that is where I got the $ 1, 750.00 from in my original post.

 

 

Step 4

 

Very few people travel alone often with a mate, a partner, a group of mates whatever, so the decision maker will bring people with them NZ gov officials should be able to provide details.

 

Now it is simple you have the target TV footprint, you will play I think four games plus more if you go through.

 

So its maths now the % you arrive at i.e 1 in 100, 000 or whatever * No of days * spend per day * decision maker brings.

 

You guys can build it.

 

Remember whatever the revenue the gov gets 10% GST, and given how labour intensive this is there is a lot of payroll tax income coming from this. Although assume 10% GST & 10% payroll tax.

 

Over to you guys

 

 

 

Midfielder2008-03-07 19:41:49

Get yourself a lawyer and file a suit against your High School English teacher.

Believe me, it's just the way this sort of thing works out when you articulate it. My mother is a practicing academic in the field of ecconomics and talking to her about this sort of thing is like reading his posts. Funnily enough, I can understand them.

Maybe you guys just need to learn how to read stuff that doesn't hit you over the head with it's point

I prefer pictures myself.  Trust me, it's the people of our country who wear these that are to blame: Stevo2008-03-07 21:25:02

He spells looks, loks

Yeah, he does need to proof read his stuff.

  tigers2008-03-07 21:17:32

Back to the topic at hand.  Midfielder = numpty.  End of. 

Fun debate though.  Must get cnut to build in an automatic proof-reading and spell-checking tool for all of those too ignorant or incompetent to do same themselves.

Or maybe an automatic spell-checking/proof-reading banstick.  Now we're talking.

So as not to upset Tigers and News who don't like it when I argue with our members I do agree with Midfielder's central point, namely: that greater exposure of football to a, potentially massive, pan-Asian audience could only result in positive economic spin-offs for New Zealand.

As for his figures.  Well.

Goodnight.
Smithy2008-03-08 13:31:27

Oh if only we were all blessed with your mental acuity Lemon.

What are the supposed figures then to the Australian tourist market that are directly attributable to football?

A quick way to check on the effectiveness of this kind of analysis is to ask yourself the following question.

Well not every one can
UberGunner2008-03-08 09:39:24

UberGunner2008-03-08 09:39:07

My wife works as a research analyst for a significant government depart and after putting some of these theories to her this is what she came up with.

1. The yachting got funding based on providing a model that showed "LONG TERM" growth in the manufacture of not just boats but yachting accessories from ropes to clothing lines as a result to exposure  to markets and an ability to display expertise in these fields via the Americas cup. The government had trade ambassadors in Valencia for the entire Americas cup, helping businesses network and arrange deals. the tax revenue has already outstripped the money the government spent on Americas cup. (example: we have sold several luxury yachts as a result of deals struck in Valencia, for each one that sell around the 8-10 million dollar mark, the government makes 12.5 % in gst on it sale. also it makes money on the sale of every local component used in making the boat, also it makes money in PAYE tax on every hour of labor used to make the boat, the list goes on.
2. Soccer cannot show evidence off any form of significant boost to the economy. The money spent on the nix by its supporters is local, not external, so it is money from the system that would have been spent in the wellington/NZ region regardless.
3. The all blacks (even cricket)can get funding because they can prove increased visitor numbers as a direct result of competition. example - Lions tour of a few years back, and the visit of the French last year. Working in hospitality i see the spikes in revenue every time the all blacks are in town. thats not even mentioning the WC in 2011.

Hmmm, I toyed with deleting your post Phil but that would probably be an abuse of power.

I must proof before posting.
I must proof before posting.
I must proof before posting.


Smithy2008-03-08 19:44:46

The more funding a government provides, the more control and input they want.

Do you want Terry or Helen running the Phoenix?

End of story.

yeh just like she selects the all blacks and runs Team NZ get over your teleological point of view mate, and ask where else can the money realisitically come from?

its not an either or situation. No one is suggesting that the Phoenix is nationalised. Just that NZ football should get better government support to allow the sport to flourish given the current opportunity.

If it helps your point of view consider it a PPP.

no i think you've misunderstood.

i support the current system with SPARC acting as a go-between. it keeps the running of the sports separate from the politicians.

if we want more money for football then we should be either:

a) asking SPARC to direct more of its budget to football
b) asking the government to increase SPARC's budget.


we shouldn't be asking the government directly to increase funding to football.

My last post on this topic, to the grammar police, I am glad grammar rather than NZ football is important to you, given your replies.

 

But to Kiwi pie, Phil & Smithy, and some others as a question of balance I need to reply.

 

First no body watches a sporting event and goes ha I going to go there!!!! ��.. I never said they did.

 

But exposure to a target audience with warm and fuzzy feelings assists a lot, when people make a decision, that past exposure helps a lot.  My argument and figures is the same or similar argument that is put by the rugby and yachting groups, for their government handouts.

 

THEREFORE WHEN YOU HAVE AND AUDIENCE THAT TAKES IN ABOUT TWO THIRDS OF THE WORLDS POPULATION, IT IS CONSIDERED NOT A BAD IDEA ACTUALLY ---- BY MOST IN THE WORLD OF MARKETING.

 

When you are a country the size of NZ having exposure on that scale is rare / nay never;- unless you count the Rainbow Warrior.

 

In closing YF being in Wellington and near the beehive have an ability to add to the pressure to raise the awareness of football at government levels. You have the countries the match is being broadcast to, In Asia & the Middle East leaving aside India & the Philippines, football is the main game.

 

Simthy you commented that what I was talking about is rubbish and said the All Whites were going to drive up tourism by 20%, as why it was foolish.

 

Maybe so;- but go and build the model, yourself����then remember the Pan Asian will get more viewers that the all Whites will get in years. Then ask yourself how do other sports build there models, �����.could it be they say �����.this is the TV footprint����..and work from there.

 

Midfielder2008-03-08 17:53:31

well whatever the model- a fully functional Phoenix youth team and a football association solvent enough to benefit from the boost of the Phoenix and Smeltz-era All White team would be goooooooooood!

I haven't really looked into the means, because I think the end result is important.

going on Ubergunners case it seems like it would need someone with smarts to make a case based on the econmic benefits of international exposure.

This may be hard to quantify initially as it is about, maybe, brand recognition as much as anything. IE if you see kiwifruit, avocados, butter etc in your local supermarket you might chose the NZ ones as your are aware of NZ...anyway that's not an area I know a heck of a lot about. But football does take us into crucial  growth markets where rugby is very weak ie ASIA.

This is something the Australians have stated consistently in their rationale for funding soccer. And I have to say folk in Korea and China that I have met are aware of the Australian soccer team because of their rivalry with Japan.

It sounds like sticking with the status quo funding model is a slow response sort of thing. I have to say, personal opinion, I would rather be worried about the prospect of political interference, than political apathy or ignorance and the necessity of a $10 levy or massive cutbacks to run our national organisation.

suggestions about either a or b? how do we make that happen?
do you know how the large additional funding injection the Aussie game is receiving is being treated, as I understood that it was above and beyond their SPARC equivalent (?). Also that it is being received from Federal and State levels.
martinb2008-03-08 18:28:16

I guess there are people who are paid to do this kind of thing somewhere, but I wonder what kind of work has been done around the publicity generated by Beckstravaganza?

That might be a handy starting point, though yeh still struggling to find the luxury yacht angle!

That is not an intelligible English sentence so I'm not entirely sure how to respond.

But I wasn't saying your idea was rubbish.  For a certainty if the All Whites were playing regularly ANYWHERE then it would spin off positive benefits for the country in terms of awareness.

But your figures are pure fiction.  I am saying they are rubbish.  Complete garbage in fact.

well Glenn Moss got a job overseas after someone saw him play football on tele...

nz government would just pay for some t.v advertising in these countries if they wanted to target them as potential tourists. much more direct and i would imagine cheaper then funding football.

I have said this before in Numerous threads but maybe Tourism NZ (goverment run agency) needs to come to the party with some funding. I would rather the all whites shirts had the "100% Pure NZ" logo on them than Thai frigging airways. UberGunner2008-03-10 12:56:50

So what are we looking at here, a trade show travelling with the All Whites to Asia?  You'd be amazed how much business is done and how many contacts are made during pre-match drinks in a box.  I reckon its worth it just for the contacts.  Its all risky stuff, but it could be self funding, or they could share the cost of a plane to Asia perhaps.