1. Terry is losing money on the Nix. As a property developer times are probably not easy for him and it is more than reasonable for him to want to "manage" his loss on the Nix.
2. Terry legally owns the Nix company and brand. The supporters have a significant degree of emotional ownership of the Nix which manifests itself in the time, effort and $s supporters invest in the Nix.
3. The team is the Wellington Phoenix - the brand is the Wellington Phoenix - the brand values are the values of Wellington (absolutely positively Wellington), family values and location. Thinking you can grow the brand, when the brands values are so tied to Wellington, by taking games outside Wellington is flawed.
4. The Wellington Phoenix has no more responsibility to football outside Wellington than the Breakers and Warriors have to their respective sports outside Auckland. Developing football in NZ is the responsibility of the NZ FA.
5. Football development in NZ will benefit far more from the NZ FA and NZ FC working with the Nix to get the Nix youth team up and running than from the Nix playing a game or two a year outside Wellington. If the Nix were getting crowds of 30,000 per week then no games would ever be played outside Wellington so I conclude playing games outside Wellington is not primarily about developing football it is about $s.
6. Losing the advantage of playing at fortress RoF could cost the Nix competition points.
7. We are in a recession and, despite a great season this year, season ticket sales will be a challenge next year. Everything must be done to keep season ticket prices the same or only very marginally increased. This season we will have 11 games at the RoF. Next season we will have 15 "home" games.
After I have thought through all of the above I have come to the conclusion that I could be reluctantly live with one or, if push comes to shove, two home games away next season. This will leave me with 13 home games. This will put some $s in to Terry's pocket and keep season ticket prices down.
The key for me is how this is communicated. There is no shame in the club saying it is of financial benefit to the club to play one or two games away a year so they can continue to invest in bringing top players to Wellington. If I was the club I wouldn't be talking about the flaky (imho) notion of developing football in NZ because supporters will see the $ argument as a means to an end (viable club, better players etc) but the developing football argument undermines the clubs Wellington identity and developing football has no end - two games this year, three next year, four........
The communication, to date, has left a lot to be desired - the message needs to be carefully thought through in the context of many passionate fans who are incredibly protective of their Wellington Phoenix.
He dribbles a lot and the opposition dont like it - you can see it all over their faces. (Ron Atkinson)