Marketing the nix to WGTNs Chinese commun
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Taking an idea from Martinb a bit further (http://www.yellowfever.co.nz/forum/forum_posts.asp?TID=5046)
Has anyone thought about putting up some Yellow Fever (or WPFC - Tony P?) posters around the university Campuses or other venues in both Cantonese and Mandarin? Especially with Gao's name attached to them . . .
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if they are in the country, they should speak the language.
I am all for marketing to the chinese community, and every other community available (growing numbers of Indian fans in the UK, etc) but lets do it in English.
All I do is make the stuff I would've liked
Reference things I wanna watch, reference girls I wanna bite
Now I'm firefly like a burning kite
And yousa fake fuck like a fleshlight
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if they are in the country, they should speak the language.
I am all for marketing to the chinese community, and every other community available (growing numbers of Indian fans in the UK, etc) but lets do it in English.
So you've never found any advertising/ information that's been written in English in a non English speaking country to be helpful?
And when you say 'the language' which one do you mean? NZ has two official languages?
Also, I'm not sure which business school you studied at Frankie, but I would've though it less than effective marketing to deliberately make things difficult for your target audience. . . Perhaps you could underline the theory behind your suggestion to enlighten us a little.
phil_style2008-03-21 01:22:33
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so why stop at Chinese? It will be helpful to the Welsh if we put some adverts in Welsh, the French if we put some adverts in French, and the Aussies if we put some adverts in 1 syllable words with pictures in crayons to assist them.
If I lived in a country where English is not the first language (unlike NZ, where it is) I wouldn't expect adverts in English because the local Mahjongg team has got a player from America.
All I do is make the stuff I would've liked
Reference things I wanna watch, reference girls I wanna bite
Now I'm firefly like a burning kite
And yousa fake fuck like a fleshlight
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Why stop at Chinese? Beacuse the idea is to use a Chinese player to connect wth a potential market that might not currently be tapped - the Chinese ethnic community. If we signed an italian player, perhaps we would advertise to the Italian community. . . I'm sure if the Brazilian community in NZ was larger we might see some Brazialian targetting of Daniel. . . .
"I wouldn't expect adverts in English because the local Mahjongg team has got a player from America"
Of course not, I'm not suggesting in any way that the Chinese community EXPECTS this. I'm just suggesting it as a potential tool.
If a Mahjongg team fails to capitalise on a potential market that's their problem. However, if a Kiwi was playing in a team in say - Egypt and I was there for the weekend and saw a sign in English with his picture or something I might go out of my way to go see the game . . .
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Good work letting your opinions get in the way of a good idea, Frankie Mac.
It's obvious that not all Chinese that reside in NZ speak great English - most move there to further study the language, which is fine (many kiwis move to Japan to do the same thing) - and posters in Chinese could help a lot.
valeo2008-03-21 01:36:10
It's obvious that not all Chinese that reside in NZ speak great English - most move there to further study the language, which is fine (many kiwis move to Japan to do the same thing) - and posters in Chinese could help a lot.
valeo2008-03-21 01:36:10
a.haak
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Why stop at Chinese? Beacuse the idea is to use a Chinese player to connect wth a potential market that might not currently be tapped - the Chinese ethnic community. If we signed an italian player, perhaps we would advertise to the Italian community. . . I'm sure if the Brazilian community in NZ was larger we might see some Brazialian targetting of Daniel. . . .
"I wouldn't expect adverts in English because the local Mahjongg team has got a player from America"
Of course not, I'm not suggesting in any way that the Chinese community EXPECTS this. I'm just suggesting it as a potential tool.
If a Mahjongg team fails to capitalise on a potential market that's their problem. However, if a Kiwi was playing in a team in say - Egypt and I was there for the weekend and saw a sign in English with his picture or something I might go out of my way to go see the game . . .
gee I seem to be attracting controversy at the mo'!
I know there is in Aucks and probably Wellington Asian football leagues...that could be a good place to start an outreach- hey maybe there is some youth squad talent out there...anyway...sorry to be doubling up outside the other thread but ne1 know Gao's club background in China? (yeh I should go to wiki or somthin..) or any fresh news on the tour of China...?
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Good work letting your opinions get in the way of a good idea, Frankie Mac.
It's obvious that not all Chinese that reside in NZ speak great English - most move there to further study the language, which is fine (many kiwis move to Japan to do the same thing) - and posters in Chinese could help a lot.
It's obvious that not all Chinese that reside in NZ speak great English - most move there to further study the language, which is fine (many kiwis move to Japan to do the same thing) - and posters in Chinese could help a lot.
I suspect Frankie's just stirring the pot. 
It's pretty easy to tell: When he starts posting illogical nonsense. 
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Good work letting your opinions get in the way of a good idea, Frankie Mac.
It's obvious that not all Chinese that reside in NZ speak great English - most move there to further study the language, which is fine (many kiwis move to Japan to do the same thing) - and posters in Chinese could help a lot.
It's obvious that not all Chinese that reside in NZ speak great English - most move there to further study the language, which is fine (many kiwis move to Japan to do the same thing) - and posters in Chinese could help a lot.
Even the ones that do, and as a foreigner (read the tag below) living in a country away from my language, I like to get as much recreation time as possible connecting with my culture and identity in my own language...(hmmm...I wonder what the local Chinese football internet forums are saying or where they are...)
...and a good local football side with a sharp young Chinese star could be considered something similar...
well anyway...nuff from me 2day! when do I get to see the 'nix?
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Taking an idea from Martinb a bit further (http://www.yellowfever.co.nz/forum/forum_posts.asp?TID=5046)
we'll they could always advertise in the chinese capital times and stuff there are numerous newspapers that are made exclusively for asian migrants in their own language. i am pretty sure i have seen the phoenix advertised in them(more so around the time beckham was here), the ladies i work with are chinese and have pointed out articles on them out to me. these papers are free and quite alot of people do read it whether or not it leads to an increase of asian spectators i couldn't say most chinese like to keep their money within their own community Has anyone thought about putting up some Yellow Fever (or WPFC - Tony P?) posters around the university Campuses or other venues in both Cantonese and Mandarin? Especially with Gao's name attached to them . . .
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Those free Chinese magazines around town would be a good place to start. Then you could advertise in Mandarin/Cantonese and old rednecks wouldn't get offended. 
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Those free Chinese magazines around town would be a good place to start. Then you could advertise in Mandarin/Cantonese and old rednecks wouldn't get offended.
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Quite a few Chinese turned out at North Harbour when LeiLei Gao and Li Yan turned up.
The advertising could be fairly discreet, on the normal ad that runs on TV have something introuducing the new signings, with Lei Lei Gao shown with some Chinese culture/music
The advertising could be fairly discreet, on the normal ad that runs on TV have something introuducing the new signings, with Lei Lei Gao shown with some Chinese culture/music
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if they are in the country, they should speak the language.
I am all for marketing to the chinese community, and every other community available (growing numbers of Indian fans in the UK, etc) but lets do it in English.
Around 15% of Wellingtons population is Asian. They don't traditionaly align themselves with meat head sports like rugby(smart people). Obviously there is a potential new audience here for the Phoenix. Phils idea was just using a bit of lateral thought to boost the Phoenix. Many Chinese don't speak great English...a simple poster with a few lines of Cantonese/Mandarin would make them feel welcome. If Wellingtons asian people come to the ROF to watch LeiLei then it could add several hundred to the crowd. Perhaps they could sit in a seperate area so Frankie Mac would not have to sit near them
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Why advertise when you could do it this way......If you know an asian person, bring them along with you at our first home game. If they enjoy themselves then the word will get around. This could apply to any enthnesity.
Proud to have attended the first 175 Consecutive "Home" Wellington Phoenix "A League" Games !!
The Ruf, The Ruf, The Ruf is on Fire!!
The Ruf, The Ruf, The Ruf is on Fire!!
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And when you say 'the language' which one do you mean? NZ has three official languages?
Fixed that for you (English, Te Reo, and NZ Sign Language)
I think it's a good idea to promote the Phoenix this way, if only because of the large population group. I must admit to being in the camp of "Move to a country, prepare to speak their language" (although I came here from another English-speaking country...assuming you count 'strine as a dialect
), and I do consider immigrants who refuse to learn any official language other than their own to be a problem. However this could be a good way to promote the Phoenix to a sizable proportion of the Wellington community - if it boosts crowd numbers, then sweet as. And who knows, maybe this well help those who DON'T speak English at adequate levels learn to communicate better - even if it just means learning how to spell "disco" Remember - Football is the global language.
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actually, English apparently isn't an official NZ language, according to my Ministry of Education masters, but anyway...
I thought our Portuguese marketing campaign last year was pretty slack too, but if the Knights experience was anything to go by (don't argue) it didn't seem to take much effort to get a couple of thousand Chinese at the games.
Oi Oi Edgecumbe... lets have a clean sheet
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And when you say 'the language' which one do you mean? NZ has three official languages?
Fixed that for you (English, Te Reo, and NZ Sign Language)
I think it's a good idea to promote the Phoenix this way, if only because of the large population group. I must admit to being in the camp of "Move to a country, prepare to speak their language" (although I came here from another English-speaking country...assuming you count 'strine as a dialect
), and I do consider immigrants who refuse to learn any official language other than their own to be a problem. However this could be a good way to promote the Phoenix to a sizable proportion of the Wellington community - if it boosts crowd numbers, then sweet as. And who knows, maybe this well help those who DON'T speak English at adequate levels learn to communicate better - even if it just means learning how to spell "disco" Remember - Football is the global language.
Right Said Li Ping!
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Free local Chinese Newspaper and regular free to TV matches on Prime like they did for the football kingz in the first season.
But there are immigrants who can't read english but speak it who are here for their children education who would like be in the know.
However posters with chinese characters do attract the chinese community walk by because it grabs their curiosity as to why there is a poster with chinese on it.
I got contacts in that community so I will personally promote it.
But there are immigrants who can't read english but speak it who are here for their children education who would like be in the know.
However posters with chinese characters do attract the chinese community walk by because it grabs their curiosity as to why there is a poster with chinese on it.
I got contacts in that community so I will personally promote it.
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In writing terms Mandarin and Cantonese are the same language, they are different when spoken.
Any students who are in Wellington would have good English anyway, not necessarily the older immigrants, but they are not your target audience anyway. Perhaps something in Chinese would catch their attention or make them welcome however.
I am sure a couple of free tickets thrown in the way of the local Chinese media, and a couple of interviews teed up with Gao Leilei would work wonders. I guess the Phoenix commercial dept. will be thinking of this.
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There is that free Chinese TV network in Auckland and the Sky TV chinese channel. I am sure that Tony P will catch onto the networks and do an expose clip.AllWhitebelievr2008-03-21 17:47:31
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There is that free Chinese TV network in Auckland and the Sky TV chinese channel. I am sure that Tony P will catch onto the networks and do an expose clip.
and a skin for YF that translates it all into the relevant characters so they can jump on the forums...
new book for you...ESOL through football chants 10: Yellow fever at the ROF...
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I sense a new group emerging from this. "The Yellow Horde"?
"Sharing rewards the weak"- Steven Colbert
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I sense a new group emerging from this. "The Yellow Horde"?
Crouching Tiger, Hidden Phoenix?
Lei Lei's Bananas?
...this is going to get out of hand isn't it...the ink is still scarcely dry...
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if they are in the country, they should speak the language.
I am all for marketing to the chinese community, and every other community available (growing numbers of Indian fans in the UK, etc) but lets do it in English.
Apparently the Phoenix are looking at a new RB from China...his name Xen Ophobia !!!!
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[QUOTE=Frankie Mac]if they are in the country, they should speak the language.�
I am all for marketing to the chinese community, and every other community available (growing numbers of Indian fans in the UK, etc) but lets do it in English.
�
So you've never found any advertising/ information that's been written in English in a non English speaking country to be helpful?
�
And when you say 'the language' which one do you mean? NZ has two official languages?
QUOTE]
3 actually.
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[QUOTE=Frankie Mac]if they are in the country, they should speak the language.
I am all for marketing to the chinese community, and every other community available (growing numbers of Indian fans in the UK, etc) but lets do it in English.
So you've never found any advertising/ information that's been written in English in a non English speaking country to be helpful?
And when you say 'the language' which one do you mean? NZ has two official languages?
QUOTE]
3 actually.
ah the silent language
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There is that free Chinese TV network in Auckland and the Sky TV chinese channel. I am sure that Tony P will catch onto the networks and do an expose clip.
i'm not sure that Tony taking such drastic action will help, and I'm guessing it might attract complaints from Patricia Bartlett's friends
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[/QUOTE]
Apparently the Phoenix are looking at a new RB from China...his name Xen Ophobia !!!!
[/QUOTE]
Nah ruled out, Winston wouldn't give him a visa for being related to the Fijian miliatary from the time before the tectonic plates moved and China and Fiji were still connected.
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And when you say 'the language' which one do you mean? NZ has two official languages?
3 actually.
Yes indeed, as discussed http://virtuphill.blogspot.com/2008/03/speaka-my-language.html
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Bloody hell, that would make me schizophrenic...
From what I remember the base sign for NZ might be American rather than English...I'm sure you'll find out and tell me if I'm incorrect. Works wonders for pre-vocal toddlers as well!
From what I remember the base sign for NZ might be American rather than English...I'm sure you'll find out and tell me if I'm incorrect
. Works wonders for pre-vocal toddlers as well!
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Cumon nw, we all know sign language isn't a REAL language! Its just a pretend child's play!
hellobeaver2008-03-22 04:23:53Oh Wellington is wonderful. We got the wind, the rain and the phoenix. Oh Wellington is wonderful.
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if they are in the country, they should speak the language.
I am all for marketing to the chinese community, and every other community available (growing numbers of Indian fans in the UK, etc) but lets do it in English.
Well I never thought it could be possible, but the Yellow Fever forum has reached the depths only previously reached by the trade me message boards.
And from a veteran too, how embarassing. Let's hope it's just a bit of trolling.
I let my guitar speak for me
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Does this mean the abysmal @#$%!@ (Substitute word for food) at the Stadium might get relaced with some decent take-aways at long last??
Proud to have attended the first 175 Consecutive "Home" Wellington Phoenix "A League" Games !!
The Ruf, The Ruf, The Ruf is on Fire!!
The Ruf, The Ruf, The Ruf is on Fire!!
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Does this mean the abysmal @#$%!@ (Substitute word for food) at the Stadium might get relaced with some decent take-aways at long last??
If Gao has that affect, then I sure as hell hope our other two import slots are used on an Italian and an Indian
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Ooh, I prefer a hot little Thai. The meal that is... 
I let my guitar speak for me
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Hey, as a NZ born Chinese of 40 odd years, im sure the word would spread that there is a Chinese player in the Nix & they will come along & watch. I have seen a few overseas Chinese/Asian students at the games (believe me, I can tell the difference) & there will be more. They tend to watch football rather that rugby.
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Hey, as a NZ born Chinese of 40 odd years, im sure the word would spread that there is a Chinese player in the Nix & they will come along & watch. I have seen a few overseas Chinese/Asian students at the games (believe me, I can tell the difference) & there will be more. They tend to watch football rather that rugby.
sweet! That would be everybody in the world, we're the statistical anomaly...I saw this awesome thing at a Chinese club game in Auckland...these guys had trained their dog to play soccer...
they would do a passing circle and the dog with a muzzle on would chase around and jockey for the ball....and man that dog could dribble too...it was one of the most cool things i've seen...
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sweet! That would be everybody in the world, we're the statistical anomaly...I saw this awesome thing at a Chinese club game in Auckland...these guys had trained their dog to play soccer...
they would do a passing circle and the dog with a muzzle on would chase around and jockey for the ball....and man that dog could dribble too...it was one of the most cool things i've seen...
they would do a passing circle and the dog with a muzzle on would chase around and jockey for the ball....and man that dog could dribble too...it was one of the most cool things i've seen...
Sign him up, he can't be worse than El**ch!
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