Marketing the nix to WGTNs Chinese commun

we want phoenix supporters of all cultures and races. we want to be an inclusive football club not just for old poms and scots. nz is rich in its cultural mix bring it on for the nix. Advertise in the language that is of the group that is being targeted .Make the nix a truely  international football club with supporters proud to come from any cultural background!

Jonas Salley is an African, he could be next, I'd be happy to see him and Gao reunited

A wonderfuly sane post from a man with your moniker, well said sir!
KTBW2008-03-23 23:52:07

if Yellow Fever pays me a few rounds of beer, I can do some adverts for free at RAIN on saturday night...

Hibs & Hibs supporters have been advertising in Polish to the local Polish community in Edinburgh, especially when we had Pole Zibigniew Malkowski in goal

When Junichi Inamoto was @ Fulham they did that.. They had a whole section of the stand set out for Japanese fans

and I'd never noticed that I was a veteran before.  I feel vaguely embarressed - for not understanding why Vim was calling me one, and for actually being one.

• I am all for targeting specific ethnic groups, and mentioned earlier that we should look at the indian community in Wellington as well.  There are increasing numbers of Indian fans at English games now (mainly because they feel safer) and I saw an interesting peice on TV yesterday about the Indian national team preparing for the SAFF Cup (south Asia football federation, I guessed) where there were big crowds, etc.  It would obviously help if we had an indian player, but just because we don't should we ignore a large group of potential fans????????
• I went to some Fulham games when Inamoto was there, and although they (intelligently) used the fact that he was japanese to get the japanese community involved, I don't recall seeing signs or adverts in the language in or around the ground, or anything in japanese in the programme.  Maybe there were adverts in japanese in places that only japanese people go, but I didn't know where they were (I am not japanese) so I never went there.

Anyone who knows me understands that I am very racially tolerant - I was one of the few people at the start who argued that the greeks should be allowed to come to Phoenix games (as long as they sat somewhere else) which I think says a lot. 

bottom line - putting phoenix adverts up around university, etc = good idea, putting phoenix adverts up around university advertising that there is a chinese player in the team, with the goal of attracting chinese people to come to the game = good idea, putting phoenix adverts up around university, etc in a language that only a small percentage of people who see it can understand = not so good idea.

nah, its actually the monotonous grunt that most super 14 rugby players are fluent in.

[QUOTE=Frankie Mac]

QUOTE]

The 'answer', Frankie, might be that advertising works less effectively on trying to appeal to every man and his dog. The sense in Phil Style's suggestion is simply that a specific audience is being targetted in a way that communication may be highly effective.

Think Tui adverts: 8 word slogans aimed at Tui drinkers. Works a treat, because it's in their 'language' (although I am not meaning New Zild English).

Cantonese/Mandarin etc aimed at Chinese Football fans might also be a winner: it is far from an outrageous suggestion, despite your rather reactionary stance.

The marketing comes after the signing (which was, presumably, base on the ability of Gao), so what is wrong with that?

Of course. But given that we have signed a Chinese player, wouldn't you want to use that asset as well as you could, whether it be on or off the field?

Agree with Arsenal - we want to make the most out of every signing, I'm sure if we'd just signed an African star we'd be pushing for the NZ/African community to be marketed to. Good idea to hit the Chinese papers, why wouldn't you want one of the biggest populations to tap into the Phoenix.