1. Steve-o is making a fair point about one area where the Phoenix is losing money, nothing to do with 10k at the stadium at all or general issues of finance. He makes a fair point and it's something for the stadium to consider for next season.
2. I think it's unclear whether the 10k includes various freebies, including sponsors etc etc. 10k is obviously a rough approximation as for example if you got 10k kids you would be receiving less in income than 10k adults. Families, freebies etc etc are going to change that balance.
3. Averaging 10k on the agtes doesn't guarantee a loss, or break even. Costs fluctuate, for example if we make the top 4 there is increase in costs, or Asia, again an increase in costs. Or if we increase sponsorship at the stadium or on the strip etc then that's an increase in revenue that will be off-set against losses on match days. It's again a break even approximation. It's not ideal to lose money when you play matches but hopefully there is money to be made.
4. The new TV deal is going to be key. 2 extra teams means a lot more matches...if this is reflected in a better TV deal the costs of the franchise could turn out to be a bargain for Terry. Again though, more sides means increased number of matches, greater potential for gains and losses.
Basically, it's not as simple as we get 10k we break even, there are many, many expenses and income streams that we have no idea about.