Trouble is, the one's that can afford the food and alcohol despite price increases are actually decreasing in number and therefore making less profit.
Try selling them cheaper and more people would buy and perhaps even buy a lot more than one or two. Someone has to be brave and roll the dice, take the risk and try it.
Food and beverage have long been a major complaint from people going to Westpac over the years and although some of the menu has certainly improved and the introduction of Craft beer, it still is a concern. Not every person drinks craft beer. As a driver I drink fizzy. Originally they used to sell 600 mil cokes for $4.00, then about three seasons ago, they dropped down to the 400 mil bottles for the same price. Now that price has gone up. I can buy a 1.5 litre bottle of cold coke from my local dairy for $4.00. 1.1 litre more coke.