When considering the prices, just not consider for the individual, consider it for the mum and dad and kids in tow option too. And why have a latte when a normal coffee will suffice so to speak. fancy food might be great for the corporates of course.
It's like a BBQ, Men like meat, tomatoe sauce and bread, women (& Metro sexual males) like things like green salads. ;)
I think they have considered the price, which is why they are aiming at the $10 mark.
It will be worth asking if they considered kids options, but seems to me a smaller portion of some of these, like the pasta or the rice, could be workable. Whether the kids get one each or have to share will depend on the parents, but they will at least have more choices.


"Phoenix till they lose"