Normo's coming home
To describe Terry Serepisos as a victim of the financial crisis conflates a number of relevant issues that are common to property developers the world over. Terry thrived in an era when credit was cheap and widely available, property prices were a one way bet and investors could borrow to buy apartments off the plans with their only concern being the yield.
Terry amassed a large but highly leveraged portfolio with a strong concentration in one market � Wellington. There is no denying that his ascent was rapid and involved a certain degree of chutzpah. In many ways he read the prevailing mood as well as anyone and emerged as a dominant figure from outside the establishment in the market in the Capital. However, the key issue with any highly leveraged investment is an exit strategy � that is where fortunes are made and lost. When it came time to cash out, Terry's business model has failed. Pressure from financial markets was unhelpful but ultimately not decisive � without the benign conditions of the early 2000s his investments and developments look far less prescient.
Reportedly, and according to his own calculations, his portfolio � shorn of several trophy assets � still encompasses roughly $230m of residential and commercial property measured against a cumulative debt of $200m. Suggestions that $30 overcollateralisation means that Terry has a significant future is fanciful. One, there are significant costs associated with this kind of disposal � lawyers, accountants, agents and valuers will all need to be involved and all will need to be paid. Two, in what is now a difficult market in Wellington the likelihood of him achieving full values across the board when he has pronounced himself as a publicly willing seller seem slim.
But even if he is able to exit cashed up, he faces a difficult future in a changed game. Terry relied significantly on the non-bank financial services sector for much of his development financing. To you and I that these are the finance companies, the majority of which are now failed, who have almost completely disappeared from the market. That is a significant gap in funding with a risk profile that banks are not willing to engage at that has not been replaced.
It is well known that Terry has not had any support from the major lending banks either in NZ or Australia for some time � WGA would not have been invited into the fold if traditional lenders were still dealing with Century City � and with the goings on of recent months and Terry's business history it seems unlikely that many credit committees would be looking to establish such a relationship. Even if he can bank $20 - $30m from the sale of his portfolio, without access to debt he has no future as a developer or property investor.
Currently the A-League business model requires owners to inject significant amounts year on year. One off items, like the transfer fee received for John McKain, may limit losses in any particular season. It cannot be a coincidence therefore, that as problems with Terry's businesses have magnified, the gap between best practice and the observed reality at Phoenix HQ have widened � without his funding the club is unable to operate as it should.
The current playing stocks are relatively threadbare just weeks out from the beginning of the season. The back room staff looks makeshift with an inexperienced novice the only backup to Herbert and no goalkeeping coach yet forthcoming � the Phoenix are currently operating with less staff than most NZFC franchises.
But it is in the non-playing managements that the differences are most stark. Jobs have gone and not been replaced. Where the experienced Tony Pignata was backed by a fulltime operations manager, commercial manager and media manager we now have the frankly out of his depth Nathan Greenham attempting to cover all of these roles alone. While the new broadcasting contract may alleviate some of these issues by increasing the funds distributed from the FFA, club owners will need to continue to bear some losses over the coming seasons.
It is clear that right now Terry is unable to fund the club in a manner that allows it do anything other than limp forward in survival mode. Other clubs are signing current Socceroo internationals, we're struggling to complete our squad with players from the Australian state leagues. Other clubs have commercial departments currently geared to sell memberships � we've put a few ads in the Dom Post and are hoping that the goodwill of the public does that job for us. Our official web page hasn't been updated for months � the main item still concerns Maceo Rigters, a triallist who has signed for one of our main rivals. New signings are yet to have their profile photographs taken for the new season. It is beginning to look amateurish.
Why are we as supporters willing to allow the club to be gutted from the inside out? We know that Terry will do anything to hang on to the club � when there were concerns that the end of Terry was the end of the Phoenix that was a crutch we could all lean on, at least he won't abandon us. However, when like now, what is best for the club and what is best for Terry are two different things it is far less clear why we should carry on backing him.
It will come as no surprise to those of you that have read my previous opinions on the matter that I am a strong advocate for a change in control at the club as soon as possible. The emergence of the newly monikered�Phoenix 5�creates for the first time a genuine option for a post � Terry era. Although currently we have no names in the public domain, it seems extraordinarily unlikely that Councillor Morrison would go public with such a firm proposal without the permission of those involved and the firm backing he describes. A source I have faith in has also independently confirmed to me the existence of the 5, although again without naming names.
At this early stage we are still unclear of their motives � are they genuinely interested in an immediate takeover of the club or do they see themselves merely as a backstop to prevent the loss of the club if Terry is unable or unwilling to continue. That is a question only they can answer but I acknowledge that until it is much of this is speculative.
Suggestions from various posters that if they care about the club the 5 should provide funding now are fanciful � right now the Phoenix are still Terry's show and presumably they are not interested in a co-dependent relationship with him, which for may reasons is understandable. In any event that is not how such relationships work, if you're writing the cheques you want a seat at the table.
Terry undoubtedly loves the club. He has sunk a significant amount of his own money into the Phoenix without any immediate prospect of a return on his investment. Other achievements are well documented, the Galaxy game, Phoenix players at the World Cup and the increase in playing numbers in Wellington. But let's not ignore the very real benefits that he himself has received. In the early years ownership significantly raised, and improved, his public profile in Wellington. Old enmities were in many cases cast aside as punters were converted to the cult of Terry � his standing as a prominent and respected Wellingtonian was established. And Terry actively encouraged this statesman like persona. It also allowed him to leverage publicity for his Century City group of companies.
The ultimate combination of the two strands was his acceptance of the presenting spot on The Apprentice. For those who now claim that he is a victim of a witch hunt never forget that he took that job dispensing business advice and judging young hopefuls on primetime TV knowing full well that there were problems with his own operations. He clearly enjoyed being on both the front and back pages � and there is absolutely nothing wrong with that � but all of that was a direct result of his ownership of the club. While some of his recent media attention and the focus on his failing businesses may be unwanted it is hard to argue that he did not encourage much of the attention he received outside the business pages.
None of this is intended to suggest that his motives for investing extended beyond a desire to help the club, the sport and the city. It merely illustrates that benefits have extended both ways during his period of control.
However, there are valid questions to be asked about his motives for continued ownership of the club long term � even to its detriment. Some may consider it uncharitable to even ask this question but when his property business is failing and he plans to exit the market completely is it any wonder that he wants to maintain control of the club? It is his only asset with any potential upside and is his only possible route to stay relevant in the city which he calls home. With new investment available he seems to be acting without regard for the future of the club.
Right now what is best for Terry and what is best for the club do not appear to be the same. That should at the very least be concerning and demands some explanation from Terry.
Firstly, how does he intend to fund the club in the short term throughout this season? This is not a novel point but it is worth repeating � with debts totalling $200m how can Terry convince his creditors that money otherwise available to pay down debt should be diverted to fund the Phoenix? Any big money signing are likely to be viewed with suspicion by finance companies with large, vulnerable debts that have an obligation to return funds to mum and dad investors who in most cases are already significantly out of pocket.
Secondly, how does he intend to fund the club after he rationalises his portfolio? Even if the optimistic assessments are true and he can clear $30m from the sale over the next 2 years what is his plan for the club? How long do we need to expect to wait, to be facetious for a moment, to see a fulltime CEO appointed? Nathan Greenham has held the position on an interim basis for 18months. In any event, having an owner worth $200m is very different to having one worth $30m despite the fact that Terry would still be a very wealthy man.
So I repeat, the only questions should be what is the best way forward for the club. Taking all things into consideration I cannot see a way forward with Terry at the helm. Even if no investors had been identified publicly I would still be advocating for a change of ownership. His support and passion are not in doubt, but ultimately more is required both now and in the future. We need a well funded playing staff to allow us to compete on the pitch. And we need an experienced and motivated administration to provide a framework for the club to operate in a way that will allow us to continue the strong position built up over the past seasons. We cannot continue just to be happy that we have a club at all and use that as a yardstick for measuring success or failure � the Wellington Phoenix can be so much more than that! But support needs to be harnessed, the negativity banished and the club needs to refocus and reconnect. There is no way that it can do that in its current state and I believe that it is time for a change � for us and for the club.
Normo's coming home
how was the holiday? Busy?
Auckland will rise once more
Just read the last paragraph.. Pretty much a conclusion
Ramming liberal dribble down your throat since 2009
This forum needs less angst and more Kate Bush threads
how was the holiday? Busy?
Long flight back and I'd run out of books - this happened...
Normo's coming home
good point Maynard F,
on the basis of that para ...
I reckon, ride out this season under current owner (if possible)
then - if necessary - fans should mount a campaign for new owner(s) for HAL 12/13
Auckland will rise once more
wait and see what comes out of this meeting Terry has tomorrow.
did you pick up any duty free?Founder
I really do not agree with you, surely new owners who can fund the club properly can only improve morale? I don't think the players can be immune to it now, they read the papers and they look around, they can see the lack of investment - the off field stuff must be taking its toll. We desperately need a good news storyjames dean2011-09-04 22:20:55
Normo's coming home
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
good post you make alot of valid points however im very reserved about a couple things. when terry leaves and the welly team of 5 drop sack and bail out where does that leave us. in the sh*t and without a team. also doloras point makes sense changing ownership now would do more negative than good i dont see why our current team (with sanchez and bran) cant be competitive. we have some real good prospects. just need a bit of luck on the injury front. looking forward to cing pantelis, brown, sanchez (hopefully) amd ifill combining. its exciting even if ricki doesnt make that amazing signing everyone is waiting for.
http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone
good post you make alot of valid points however im very reserved about a couple things. when terry leaves and the welly team of 5 drop sack and bail out where does that leave us. in the sh*t and without a team. also doloras point makes sense changing ownership now would do more negative than good i dont see why our current team (with sanchez and bran)�cant be competitive. we have some real good prospects. just need a bit of luck on the injury front. looking forward to cing pantelis, brown, sanchez (hopefully)�amd ifill combining. its exciting even if ricki doesnt make that amazing signing everyone is waiting for.
Im sure if JD knows the names ok the so called 5, he will have reason to believe that is an unlikely scenario.
Great, thoughtful article JD.
Cheers
First of all an excellent summary� and you have asked the difficult question�
I also see and agree with Whiteboy in that Terry has earned something � however as JD has pointed out Terry has already received some advantages in owning the Nix..
One thing that will have FFA worried is next year sometime they negotiate the next media deal � FFA will not want the Nix in there current state ( see my thread )
http://yellowfever.co.nz/forum/forum_posts.asp?TID=15914
It is more than YF who want the Nix to be competitive, essentially we (Football) are heading into the most important year in Hals short history� FFA expect / need / require the Nix to get reasonable crowds and rate well at home� every club this season needs every other club to be competitive �. A huge effort has gone into re launching Hal� a new season format, lots of FFA management time talking to fans forums �. A new ad which I am told is very good �
Terry�s troubles could not come at a worst time for Hal ... this is one of those greater good questions ...
I wonder aloud about NZ football� take the Nix out of the A-League and the chances of NZ beating the fifth team in Asia to make the world cup is fanciful�. Their willingness to let the Nix fall on the surface is unexplainable but makes more sense if there are other backers�
My reading of the various media releases is FFA have been contacted and approve of the new owners as do NZ Football�. Meaning I guess everything is in place for a handover should Terry fail�
I guess its up to Terry but FFA will be watching closely as a poor performing NZ is not wanted in the year leading up too the media deal...
Socceroo/ Mariner / Whangarei
That was an epic essay, JD.
It was Midfielder-esque in volume,
(In fact ..Midfielder just paled in comparison ^ ..who'd have thought?)
but overall a well stated and incisive observation of the state of the Nix at present and you pose some important questions we'd love to have answers for.
No disrespect JD but once again I too have to question your "sense of entitlement", as Whitby Boy ably put it.
I agree we are passionate committed fans, but we are not shareholders in Century City Football.
Ultimately its up to Terry to say when its over, whether we agree or not.
''''''''' ''''''''''' '''''''''''''
Looks like the signwriter's poised, brushes in hand, but is there writing on the wall?
The generously proportioned female vocalist may be warming up backstage but she's not frontstage and centre..yet!
Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!
My issue is that what is best for Terry and what is best for the club seem to be different - and if he is running the club in that manner then I think we are correct to at the very least ask how he plans to fund things given his failed business.
Taken to extremes would you allow him to play half of the home games around the country and accept that decision if he made it? Or would you say he has the right as shareholder to make whatever decisions he chooses?
Normo's coming home
"I just don't believe that Terry's financial investment means he can run the club in any way he wants."....
you know as well as I do this is not Terry running the club the way he wants.Given his predicament, he has few choices and those appear to be dwindling by the day.
Your extreme example of "NZ Phoenix" on the road?...I might not like it one bit, but if Wellington wasn't turning out in the numbers required and predicted earnings elsewhere meant the Nix coffers were likely to be much better off..that's business, and Terry's right to choose,imo. Here's hoping it would never come to that.
Yes I agree with you the dilemma between what's best for Terry and whats best for the Nix raises concerns.We hope all of Terry's decisions would ultimately suit us, but he loves the Nix, and surely won't let it go until there's no alternative.
In his shoes, we would probably be just as passionate and reluctant to let the Nix go too.
RedGed2011-09-05 09:21:34
Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!
Redged - whether this is or isn't how he wants to run the club is immaterial - we have to judge him on how he is running it. I certainly do understand him clinging on, and I've outlined some of what may be his motivations above. That doesn't mean he is right to do so
Normo's coming home
The reality is, is that the Phoenix are not the same club that they were 2 years ago in respect of off field staff, players, and finance. The reason for that is failure to keep up the investment in the club. There is only one person responsible for that and the reason he can't has been well thrashed.
If you worked for a boss and saw that the business was not in the same shape as it was two years ago and in decline with a threat of your job being lost (speculation), most people would go and look for a new job. I think some people do too much thinking with their heart and not their head. HAL is a business as well as a sport and the future of the Phoenix is a business decision, not an emotional one.
Terry is a good man from when I have crossed paths with him but like JD said, we hope Terry understands when its time to get out and that time looks to be coming quicker than we and Terry would have imagined. That is unfortunate but its an impending reality. The Phoenix 'Brand' has equity in it but there is a danger of losing that if the status quo continues.
Jeff Vader2011-09-05 10:31:26
Grumpy old bastard alert
so where are these new owners going to come from. No "smart" business man/woman is going to buy something that's losing over a million a season! The money is just not around - no matter what Mr Morrison says.
Queenslander 3x a year.
Whether that means Terry should step aside and give up what he has builtbis an entirely separate argument
Allegedly
tl;dr
Nostalgia isnt what it used to be...........
As I keep repeating but doesn't get picked up by the antis, Terry has been a model A-League club owner now and the FFA have loved him. They will only yank if they really decide he's in the poo, and they have confidence in the Fantastic Five. I do hope Rob Morrison et al. are making some plane trips to Sydney.
Ramming liberal dribble down your throat since 2009
This forum needs less angst and more Kate Bush threads
Since we know that A-league clubs have almost no sale-able assets, it is especially unlikely that any purchaser would be interested in paying off the debt or meeting the equity value (it would be effectively a straight cash donation to Terry). I can't see any likely way of this being resolved without Century City Football being wound up and the license handed back to the FFA.
It would be nice to have information of the sort you see on The Swiss Ramble blog, so we know where we really stand.
Ramming liberal dribble down your throat since 2009
This forum needs less angst and more Kate Bush threads
