With only 11k, the answer to that is pretty firm.
In terms of Dome being a marketing guy, I know a couple of marketing types and are certainly not like him in terms of commentary in the media. Its almost like he shoots himself in the foot to a degree. Yes the media will pick the aspect that sells (as you mentioned 2nd Best, a dozen good quotes and they pick 1) but then don't give them that aspect to sell. Marketing types are upbeat with the media and come across as very 'rah rah Team Murica' Dome does not do that. In some respects, I think he would help the situation better being a cheerleader. A great example that comes to mind is the Mad Butcher. He is exactly that and is brilliant at rallying. If that's not Domes style, and that's fine, then perhaps he gets out of the media and lets someone else do it. I know that's quite simplistic a view but its actually not that hard. You just need someone whom will do that.
Why has Thunderstix not gagged him, or taken over the PR front for the Phoenix? Is that not her job?
It would be nice if the media stopped going to anyone aligned with that class of '82. They think they are promoting football in NZ - I am not so sure.