Auckland has been home to two professional football clubs in the past – the Football Kingz, who played in Australia’s old National Soccer League from 1999 to 2004 and were then restructured to become the New Zealand Knights, who played in the first two seasons of A-League Men from 2005 to 2007.
It has been 16 years since the Knights folded and time does heal a lot of wounds. Football has grown massively in this country since then and a generation of football fans who have no memories of either team will be the target market.
The biggest difference will be having an ownership group that is committed for the long term and able to at least match the Phoenix financially. While that isn’t guaranteed as yet, that’s what APL will be looking for over the next three months. If foreign investors are on the cards, making sure their interests are aligned with the interests of local investors and the local football community will be key.
Auckland and Canberra were identified as the two best markets for the A-Leagues to expand into ahead of 11 other Australian contenders.