Getting paid to be here
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970
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I think these days Auckland would get decent crowds, even if they played at QBE, in the past it was a stadium in the middle of nowhere but now there is at least transport to it and there are also a few bars around there now


The biggest thing with an Auckland team is how much sponsorship etc they would take away from the Phoenix (why do you think the Nix play 2 games a season in Auckland) and also the player pool, yes NZ have many more players overseas these days than in the past but with 2 NZ teams they will be competing for the same players

QBE about to become a baseball stadium in summer

WeeNix
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coochiee wrote:

...

A biggest name signing from China/Korea would also be smart to tap into large Asian communities in Auckland. 

...

Kazuyoshi Miura will probably be looking for a new gig by about 2023, somewhere to wind down the last few years of his career, so he might be a good option for an Auckland franchise as a name player.

LG
Legend
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almost 17 years

If apathetic Aucklanders and the football cliques up there wound in their collective egos, I could see a viable Auckland team dragging in 9-10k per game after the fun factor was over. But it would require a lot of hard and ongoing work.  

However, people would really need to wind their politics in. Auckland City & Eastern Suburbs  could be the basis. 

I would give Auckland another chance to show if they can produce it. Plenty of rich businesses up there to offer sponsorship deals etc.

Surge
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Can I have some lungs please miss
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So just to TLDR recent posts - we're getting fired up about non-existent crowds for a non-existent team, playing at an unknown stadium in Auckland, somewhere; that is (at best) 3 years away from happening - and far, far, far away from actually doing so.

Long live the off season.

Marquee
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about 17 years

ClubOranje wrote:

coochiee wrote:

...

A biggest name signing from China/Korea would also be smart to tap into large Asian communities in Auckland. 

...

Kazuyoshi Miura will probably be looking for a new gig by about 2023, somewhere to wind down the last few years of his career, so he might be a good option for an Auckland franchise as a name player.

Hi last few years of his life you mean - the bloke will be in his mid-50s by then!!!

I still remember him fondly coming on to score the winner in the Genoa derby in the 90s...I thought he was going to be a new world class star!

Marquee
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almost 13 years

Surge wrote:

So just to TLDR recent posts - we're getting fired up about non-existent crowds for a non-existent team, playing at an unknown stadium in Auckland, somewhere; that is (at best) 3 years away from happening - and far, far, far away from actually doing so.

Long live the off season.

You think this is good (lol) - Take a look at the angst on the Inside Football forum
Marquee
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coochiee wrote:

MetalLegNZ wrote:

Done right, Auckland would get 15+ to most games imo.

Regarding talent.... there certainly is a lot more coming through so I think we would be able to support more than one team with domestic players.

I personally would love to see people like Reid and Wood get involved in an Auckland bid, both would be at the tail end of their careers, they could come as marquee player coaches... he'll even part owners... i'm just getting cauth up in have a derby dream!!

I just can't see a scenario where Auckland gets 15k+ most games. The Blues don't get that many and they're playing the country's number one sport in the top professional competition in the world. The Warriors get about that many but they have a natural geographic catchment zone in South Auckland where league is really popular, and again they're playing in the top competition for their sport. The previous knights/kingz experiences were way less than that and although a lot has changed since then I don't think it's changed enough to get crowds in the 15k zone.

I think there is a chance of crowds in the 12-15K range. Provided -

Team had a big name Kiwi player, eg Wood, Reid, Thomas, Rojas, Singh (unlikely)

Team was reasonably successful, basically not sharkhouse like Knights were

Venue Eden Park. Doloras is right Auckland's public transport has improved immeasurably since Knights folded, but Eden Park has to be the venue. Kingsland has also massively gentrified in that time, with plenty of pubs to soak in the atmosphere pre & post match.

Not too many late Sunday games

Formation of fan group along lines of YF

Smart planning tapping into local football clubs. Whether that's having transport linkages (buses) direct to carparks at some of the larger outlying clubs or whatever. Esp for the family friendly kickoffs, when you should be targeting as many kids as possible. I remember ES getting in what seemed about a 1K of their juniors over to Albany for Handy Prem final. Some clever stuff like that.

A biggest name signing from China/Korea would also be smart to tap into large Asian communities in Auckland. 

I don't follow league but understand the Warriors have a few family friendly Sunday afternoon kickoffs, which would help their crowd numbers. Also helps that the local league fans, are familiar with all the Aussie league teams (many of whom have a few Kiwis playing for them as well), and yeah it's the world's premier league comp with lots of big name stars from State of Origin etc.

Went to every Blues home game I was in town for, apart from the last one. They were all 7.30pm kickoffs. The last one was a wet miserable Friday match, against Bulls from South Africa. A team who's players I don't know, and when the Blues season had yet again basically disintegrated. Not an attractive sell for Blues management. Fair weather fan, like many here when the chance of playoff football had virtually disappeared and the weather was crap.

A summer of A League with games at Eden Park, will be popular with many casual Auckland sports fans. Lets have a few beers down at Kingsland, head to the stadium to bask in the late summer sun, and boo some Australians. 

22K in Feb may have been a one off, but 12-15K regularly is possible, if all done right. 

I think what Roar is a pretty reasonable comparison. Popn around the same, football again competing against league and rugby for coverage. Suncorp about similar walking distance from the CBD as Eden Park, train station & bars (Caxton St) nearby. Roarcelona's glory days are long since over. They averaged 9,600 last season when they had a pretty awful time of it. They also don't have a derby. I'd expect a novelty Auckland side to do better than that initially, helped by a Nix derby game or two. 

I think even if all that went right you wouldn't get a 15k average. The comparison with Brisbane doesn't work because Aussies just get behind their sports teams more. Both the Brisbane NRL and AFL teams average over 20k, as does their Big Bash team. The super rugby team gets about 9k but rugby union is definitely a minority sport there. Three teams in a city getting over 20k per game. Auckland has none.
Opinion Privileges revoked
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over 14 years

The only way that Team AKL would become a big success - instead of pulling in similar crowds to the Nix - would be to market themselves to "cool people". Make football the flashy, splashy, blingy sport. Make Eden Park's equivalent of "the zone" the place to be seen by gossip columnists. Get some players who can get tabloid inches with their and their WAGs' antics. In short, make the football the kind of deal that America's Cup yachting used to be.

Probably impossible, but funny to think about. Would require a Clive Palmer-style megalomaniac in charge.

LG
Legend
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almost 17 years

Auckland's version of the YF could be "The Blue Moon" ?? Are you a Mooney? Want a Moon? (Blue being Auckland's major colour.)

Legend
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about 9 years

coochiee wrote:

MetalLegNZ wrote:

Done right, Auckland would get 15+ to most games imo.

Regarding talent.... there certainly is a lot more coming through so I think we would be able to support more than one team with domestic players.

I personally would love to see people like Reid and Wood get involved in an Auckland bid, both would be at the tail end of their careers, they could come as marquee player coaches... he'll even part owners... i'm just getting cauth up in have a derby dream!!

I just can't see a scenario where Auckland gets 15k+ most games. The Blues don't get that many and they're playing the country's number one sport in the top professional competition in the world. The Warriors get about that many but they have a natural geographic catchment zone in South Auckland where league is really popular, and again they're playing in the top competition for their sport. The previous knights/kingz experiences were way less than that and although a lot has changed since then I don't think it's changed enough to get crowds in the 15k zone.

I think there is a chance of crowds in the 12-15K range. Provided -

Team had a big name Kiwi player, eg Wood, Reid, Thomas, Rojas, Singh (unlikely)

Team was reasonably successful, basically not sharkhouse like Knights were

Venue Eden Park. Doloras is right Auckland's public transport has improved immeasurably since Knights folded, but Eden Park has to be the venue. Kingsland has also massively gentrified in that time, with plenty of pubs to soak in the atmosphere pre & post match.

Not too many late Sunday games

Formation of fan group along lines of YF

Smart planning tapping into local football clubs. Whether that's having transport linkages (buses) direct to carparks at some of the larger outlying clubs or whatever. Esp for the family friendly kickoffs, when you should be targeting as many kids as possible. I remember ES getting in what seemed about a 1K of their juniors over to Albany for Handy Prem final. Some clever stuff like that.

A biggest name signing from China/Korea would also be smart to tap into large Asian communities in Auckland. 

I don't follow league but understand the Warriors have a few family friendly Sunday afternoon kickoffs, which would help their crowd numbers. Also helps that the local league fans, are familiar with all the Aussie league teams (many of whom have a few Kiwis playing for them as well), and yeah it's the world's premier league comp with lots of big name stars from State of Origin etc.

Went to every Blues home game I was in town for, apart from the last one. They were all 7.30pm kickoffs. The last one was a wet miserable Friday match, against Bulls from South Africa. A team who's players I don't know, and when the Blues season had yet again basically disintegrated. Not an attractive sell for Blues management. Fair weather fan, like many here when the chance of playoff football had virtually disappeared and the weather was crap.

A summer of A League with games at Eden Park, will be popular with many casual Auckland sports fans. Lets have a few beers down at Kingsland, head to the stadium to bask in the late summer sun, and boo some Australians. 

22K in Feb may have been a one off, but 12-15K regularly is possible, if all done right. 

I think what Roar is a pretty reasonable comparison. Popn around the same, football again competing against league and rugby for coverage. Suncorp about similar walking distance from the CBD as Eden Park, train station & bars (Caxton St) nearby. Roarcelona's glory days are long since over. They averaged 9,600 last season when they had a pretty awful time of it. They also don't have a derby. I'd expect a novelty Auckland side to do better than that initially, helped by a Nix derby game or two. 

I think even if all that went right you wouldn't get a 15k average. The comparison with Brisbane doesn't work because Aussies just get behind their sports teams more. Both the Brisbane NRL and AFL teams average over 20k, as does their Big Bash team. The super rugby team gets about 9k but rugby union is definitely a minority sport there. Three teams in a city getting over 20k per game. Auckland has none.

I lived in both cities. The best Aussie city comparison to Auckland in a sporting context, would be Brisbane.

The two football codes basically operate in reverse, between the two cities. League and Broncos are by far the dominant code in Brisvegas. But unlike rugby's Blues (dominant code in Auckland), the Broncos are generally one of the better sides, so that helps immeasurably to keep them well supported. They have averaged crowds of 30k-36k in last 13 years, Wiki says. League is also aided in QLD, by the Origin series, and general hatred of any team from NSW to keep the interest high. The local Courier-Mail paper (tabloid trash) does a great job of finding a pantomine villain to pretty much despise in any Sydney NRL side venturing north to Suncorp. Meanwhile when the Reds host the Sharks from South Africa, only the most diehard union fan gives a toss.

If rugby union is a minority sport in SE QLD so is AFL. When Rugby's Reds (2011) & AFL's Lions (200-2003) have both won their various competitions, their average crowds swelled. Both codes had a few years of averaging 30k plus, post winning championships. Now average Reds crowds are around 15k, and Lions 18k. 

Cash rich AFL has invested millions in Aussie Rules in QLD, plus now provided the 'Q Clash' derby with a new side onto the Gold Coast (Suns) a few years back. Yet even with all that cash, and a huge investment in targeting kids especially the code hasn't gained much ground on league. QLDers are a pretty parochial bunch. Also the Lions and Suns both now tend to be down the bottom of the AFL ladder. From memory the AFL also gives the Lions a number of family friendly Sat/Sun afternoon kickoffs. The AFL is the best run football code in Aussie, and they don't like failure. They are prepared to prop up struggling clubs in need, esp in NSW/QLD - but league will always be numero uno in those 2 states.

I'd call the BBBL gimmicky entertainment as much as a sporting comp. But the lustre has faded bigtime. Brisbane Heat crowds averaged 323k in 2017/2018, but for 2018/2019 that fell to 22k, a 32% drop. 

So you have 2 teams in Brisbane averaging 20k crowds, one of those just coming off a 32% drop in numbers.

It's a lazy assumption to just say Aussies support sport better than Kiwis. They can be equally fair weather. In a country where in the winter (esp in QLD), the weather can be so much nicer to sit a stadium and watch your team. In comparison when visiting Welly in June, I've headed down the gangway at Westpac for a Hurricanes game into a biting wet Southerly, looked at me amigos said fudge this, all turned around & headed to a nice warm pub.

So back on topic. Could a new Auckland A League team (a competition played over the spectator friendly warmer months of NZ), based at Eden Park (the best located venue in town), and not being total sharkhouse in it's first few seasons - average crowds of 12-15k? Possibly. Possibly not.

No one will know for sure, until when/if Jaffa FC emerges.

Marquee
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But they really do support their sports teams more. Look at the AFL - Melbourne's winter weather can be just as shark as Wellington, and definitely worse than Auckland's. Look at the NRL. Look at the Boxing Day test crowds. I'm not sure what's lazy about pointing out there's a cultural difference about supporting sports teams between our two countries.

Anyway, now the goalposts are shifting to 12k instead of 15k maybe you're right. I would think 10k would be more like it but I'd be willing to concede a couple thousand. 

For what it's worth I don't think a 10k average is realistic for the Nix either. Maybe 8.5-9kif we have a good season and good kick off times. Those sort of numbers are actually pretty respectable in global terms for a professional football team

Legend
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But they really do support their sports teams more. Look at the AFL - Melbourne's winter weather can be just as shark as Wellington, and definitely worse than Auckland's. Look at the NRL. Look at the Boxing Day test crowds. I'm not sure what's lazy about pointing out there's a cultural difference about supporting sports teams between our two countries.

Anyway, now the goalposts are shifting to 12k instead of 15k maybe you're right. I would think 10k would be more like it but I'd be willing to concede a couple thousand. 

For what it's worth I don't think a 10k average is realistic for the Nix either. Maybe 8.5-9k if we have a good season and good kick off times. Those sort of numbers are actually pretty respectable in global terms for a professional football team

I lived in Melbourne for 6 years (another 7 in QLD). For sure Victoria has a proper winter compared to it's northern neighbours, but I don't ever remember being as cold there, as I was last week when the polar blast struck NZ incl here in Auckland. The AFL boys love to wear their singlets/guernseys all season long (which seems as much about having your guns out), but I doubt even they would have been insane enough to try that last week here.

What the AFL & NRL have which no NZ sport has is tribalism. You can be working in a Melbourne with 6 different people supporting 6 different AFL teams. They also do a very clever blend of history & modern marketing. 'Historic' game on ANZAC Day between Collingwood & Essendon which from memory has only been regularly played the last 30 years or something. Massive crowd. Another big crowd when Collingwood play Melbourne(?) every Queens Birthday(?). Rivalry rounds, an Indigenous Round, min 2 teams in each non Victorian state to create derbies, the grand final at the beloved MCG played on virtually the same day (last Saturday in September?) each year.

The NRL do pretty similar just far less well.

Again Boxing Day test is obviously a set date each year, as is New Years Day test in Sydney. They have become long standing institutions. A bucket list items for people to travel to. NZC on the other hand is consistently changing it's cricket dates & venues, they ain't is all powerful as the ACB

So yes the Aussies do support live sport more, but they have some big advantages that re tribalism, history, consistent date scheduling etc etc - that can never be replicated in NZ.

So yeah back to a mythical Auckland A League team, I think they can be aiming for crowds similar to Brisbane Roar - being Roar when they weren't shark. So in that 12-15K range as I've always said. Others are more bullish with 15K plus. Hope for good of NZ football it happens, and Nix should embrace a 2nd NZ team.

Marquee
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over 12 years

coochiee wrote:

But they really do support their sports teams more. Look at the AFL - Melbourne's winter weather can be just as shark as Wellington, and definitely worse than Auckland's. Look at the NRL. Look at the Boxing Day test crowds. I'm not sure what's lazy about pointing out there's a cultural difference about supporting sports teams between our two countries.

Anyway, now the goalposts are shifting to 12k instead of 15k maybe you're right. I would think 10k would be more like it but I'd be willing to concede a couple thousand. 

For what it's worth I don't think a 10k average is realistic for the Nix either. Maybe 8.5-9k if we have a good season and good kick off times. Those sort of numbers are actually pretty respectable in global terms for a professional football team

I lived in Melbourne for 6 years (another 7 in QLD). For sure Victoria has a proper winter compared to it's northern neighbours, but I don't ever remember being as cold there, as I was last week when the polar blast struck NZ incl here in Auckland. The AFL boys love to wear their singlets/guernseys all season long (which seems as much about having your guns out), but I doubt even they would have been insane enough to try that last week here.

What the AFL & NRL have which no NZ sport has is tribalism. You can be working in a Melbourne with 6 different people supporting 6 different AFL teams. They also do a very clever blend of history & modern marketing. 'Historic' game on ANZAC Day between Collingwood & Essendon which from memory has only been regularly played the last 30 years or something. Massive crowd. Another big crowd when Collingwood play Melbourne(?) every Queens Birthday(?). Rivalry rounds, an Indigenous Round, min 2 teams in each non Victorian state to create derbies, the grand final at the beloved MCG played on virtually the same day (last Saturday in September?) each year.

The NRL do pretty similar just far less well.

Again Boxing Day test is obviously a set date each year, as is New Years Day test in Sydney. They have become long standing institutions. A bucket list items for people to travel to. NZC on the other hand is consistently changing it's cricket dates & venues, they ain't is all powerful as the ACB

So yes the Aussies do support live sport more, but they have some big advantages that re tribalism, history, consistent date scheduling etc etc - that can never be replicated in NZ.

So yeah back to a mythical Auckland A League team, I think they can be aiming for crowds similar to Brisbane Roar - being Roar when they weren't shark. So in that 12-15K range as I've always said. Others are more bullish with 15K plus. Hope for good of NZ football it happens, and Nix should embrace a 2nd NZ team.

I think we're largely in agreement about the difference between NZ and Aus in terms of supporting teams. It would be good if we could make an Auckland team even if they only got the same crowds as us as long as they were financially stable. Like I said, I think Christchurch seems more viable but what would be awesome is 3 kiwi teams! Maybe one day...
Tegal Fan Club Member #1.5
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For what its worth and twas a while ago.... I worked in NZ for about four and a half years in Whangeria in the Northland. late 1983 to mid 87.... 

My experience was NZers talked far less about lets call it mainstream big team sports than Australia's but talked a lot more and I mean heaps and heaps about their local park club... to me NZers loved to talk about a tackle they made or next weekend they have that speedy winger and we gotta keep the ball away from him...

TWAS not uncommon for the Monday water cooler chat to be about what happened at local sporting events whereas in Australia it was how Manly went against Parramatta ...

Its not that mainstream sport was not talked about but it was far less.... the biggest sporting event that had everyone talking and the ad and promotion line was ... """We are going to flog the log""" it was that union thing where who ever holds a shield I think must accept so many challenges and Northland where playing someone ... we lost but the details of the local boys was common knowledge,,,

Marquee
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We're going to revolutionise the A-League, claim club chiefs

But the message from the club bosses who now pull the levers of power is that they will look at anything and everything to lift entertainment levels, make the league more competitive and rebuild its nose-diving metrics.

Referring to expansion, and the possibility of a second team in New Zealand, Fong said: “New Zealand has been a difficult case but we have been very supportive of Wellington and that continues.

“To help Wellington lift their metrics a second New Zealand team needs to be considered.

RR
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Bossi Insider
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Marquee
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CCM Pod 31"'.32 sec to 440.'

CCM CEO gives his take on the independent League.

2019/20 each club has 1/11th share

2020/21 each club has 1/12th share

EPL style company structure. 

Technically clubs are running the league but legally if 6 weeks away

Marketing to come is done by the Clubs and is quite different to FFA proposed.

Marquee
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RR wrote:

Fair points. With 7 foreigners across 14 teams there is potential for less local (NZ/Aus players) players being in starting XIs than now. 56 (across 14 teams) vs 60 (across 10 teams)/66 (across 11 teams). As Philip points out, if most of those local players are 'keepers then the amount of local outfield players could be as low as 42.
Marquee
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Bullion wrote:

RR wrote:

Fair points. With 7 foreigners across 14 teams there is potential for less local (NZ/Aus players) players being in starting XIs than now. 56 (across 14 teams) vs 60 (across 10 teams)/66 (across 11 teams). As Philip points out, if most of those local players are 'keepers then the amount of local outfield players could be as low as 42.

Remember Kiwi are imports in Oz teams. With the introduction of 2nd tier has Australia got the depth of player base to support 16 semi pro teams along with 12 HAL teams. As CEO of CCM said his club would not be buying into more visa players and he doubted other smaller clubs(Hint Nix) would make that investment. 

Remember big NPL clubs have deep wallets in the semi pro game. They will compete for players, so the number of squadies will drop dramatically. 

Marquee
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Blew.2 wrote:

Bullion wrote:

RR wrote:

Fair points. With 7 foreigners across 14 teams there is potential for less local (NZ/Aus players) players being in starting XIs than now. 56 (across 14 teams) vs 60 (across 10 teams)/66 (across 11 teams). As Philip points out, if most of those local players are 'keepers then the amount of local outfield players could be as low as 42.

Remember Kiwi are imports in Oz teams. With the introduction of 2nd tier has Australia got the depth of player base to support 16 semi pro teams along with 12 HAL teams. As CEO of CCM said his club would not be buying into more visa players and he doubted other smaller clubs(Hint Nix) would make that investment. 

Remember big NPL clubs have deep wallets in the semi pro game. They will compete for players, so the number of squadies will drop dramatically. 

Yeah, I understand that there are worries regarding the quality of players available and the increase in salaries of Australian players with greater demand, which is one reason I would like it to stay 5 as I think it would give us a more competitive advantage.
Marquee
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Bullion Wrrote: 

"...... I think it would give us a more competitive advantage. "

That I can agree on.  

But the salary cap will be in place but as seen it does not stop player(Import) expenditure from all accounts. 

Our best bet is to pay more and improve quaulity of our base kiwi % into more than Squadies to make up numbers. 

LG
Legend
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Question: Now that the A League is an Independent organisation, does that mean they will honour the International fixture windows? So that both Aussies & Kiwi's can play Internationals (Forever hopeful in NZ's case). I'd hate for us to lose 8 players to Internationals and have to field basically a reserve team for an A League fixture.

Woof Woof
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The league won't stop for international windows this coming season. We do get byes for the November and March windows though.

LG
Legend
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Tegal Fan Club Member #1.5
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https://theworldgame.sbs.com.au/la-liga-chiefs-jump-to-a-league-s-aid

European juggernaut La Liga has offered the A-League a helping hand to fulfill its potential, as the 11 club chiefs wrestle with shaping the competition’s destiny after taking the reins of power from FFA.

Spain’s top competition, with Javier Tebas at the helm, have reached out directly through the World Leagues Forum (WLF), the over-arching body representing competitions across the globe, with its proposition of assistance.

Australia are set became fully-fledged members of the Geneva-based body which represents over 1100 clubs in 38 countries and includes the Bundesliga, Premier League and Serie A.

much more in the article...

and 1 other
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Anyone know when we might hear more about the new league structure and club licences? I assume the discussions are ongoing. 

Marquee
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A-League marketing Campaign on hold so as not be diluted by NRL Finals Hype

The new structure is in transition so FOX can not pull TV deal (FFA-Fox contract) TV Deal is not with the clubs. 

First Team Squad
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Blew.2 wrote:

A-League marketing Campaign on hold so as not be diluted by NRL Finals Hype

The new structure is in transition so FOX can not pull TV deal (FFA-Fox contract) TV Deal is not with the clubs. 

Cheers for the update, Blew.2. 

This is a transitional year, with both the FFA and the A-League clubs involved in managing the competition before it passes completely into the control of the clubs next season.

For some reason I thought the clubs took complete control from this season, but apparently not. So does that mean the NIx continues under its current licence - which only has one more season to run - till a new one is hammered out covering all the clubs? And what happens to the metrics associated with the current Nix licence? Has everyone agreed to ignore them pending the new deal? 

Marquee
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It is my opinion we are locked in.(1 of 11, soon to be 1 of 12 league owners) But due to the complexity of the TV Deal the FFA are still the "owners" of the league.

I maybe totally wrong

Woof Woof
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scribbler wrote:

Blew.2 wrote:

A-League marketing Campaign on hold so as not be diluted by NRL Finals Hype

The new structure is in transition so FOX can not pull TV deal (FFA-Fox contract) TV Deal is not with the clubs. 

Cheers for the update, Blew.2. 

This is a transitional year, with both the FFA and the A-League clubs involved in managing the competition before it passes completely into the control of the clubs next season.

For some reason I thought the clubs took complete control from this season, but apparently not. So does that mean the NIx continues under its current licence - which only has one more season to run - till a new one is hammered out covering all the clubs? And what happens to the metrics associated with the current Nix licence? Has everyone agreed to ignore them pending the new deal? 

There was always going to be a transitional period, this was well-signaled at the time the deal was being struck. The 'transition' is really to assure that the Fox TV deal is not in danger, rather than anything else, so the 'transition' will be guided by the terms of the deal which basically give us the 1/11th share of the new league structure.

Legend
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that's actually pretty cool - will appeal to the younger market you'd think

valeo
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This is very Space Jam-esque, and I'm a fan.

RR
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From WAZ - FTBL Forum

This is an interesting article on the struggle between active fans and “establishment” some interesting quotes in the middle of the article:

Nielsen Australia managing director Monique Perry has surveyed and measured Australian sports fans for the past 23 years.

She says Australian soccer has a particularly young and avid supporter base, which is a big opportunity for the struggling code.“Thirty-four per cent of Australians are football fans and 36 per cent of those fans identify as avid A-League fans,” she says.“This is a pretty exciting demographic.

”Perry says soccer fans in general are particularly valuable. “When we look at the A-League fans, it over indexes to younger Australians, so [among] 18-to-24-year-olds and 25-to-39-year-olds,” she says.“That core avid fan base is growing, which is a great sign.”

https://mobile.abc.net.au/news/2019-10-25/western-sydney-wanderers-rbb-unique-opportunity-for-aleague/11618220?pfmredir=sm

Marquee
1.1K
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7.6K
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almost 13 years

From Midfeilder - FTBL Forum

Just some maths...


34 % of 1.5 million is 510K

36% of 510K is 184K are connected to Hal ...

184 K as a percentage of 1.5 million is 12.25%.

Meaning we have 12.25% of those connected and activity taking part connected to Hal... some years ago this figure was 18%.... in League, Rugby, AFL the conversation rate has an average of 86%.

So we have a sport with, 510 K active follows of which only 184 K, watch Hal and another 990K who are involved but we can't get them interested in Hal.

Meaning we have 326 K [510-184] low hanging fruit, and another 990 K to work with...

Anyone with half a brain would invest in this as the blue sky possibilities and massive....

I have often gone on about behavioural science and creating small changes will have a mega impact.

To things for me stand out like dogs balls, first is the lack of connection between the professional game and the player base, and second the media in general... I will use Newcastle as my example of what happens with a supportive media, Football in Newcastle is huge and has equal respect with league...

The interesting thing is why is Newcastle so different, essentially the Football media in Newcastle by and large are both positive about Football and Australian Football and main stream media outlets are equally supporting of Football...

Everywhere else the game lacks both promotion and positiveity and its always been that way.... no broadcaster be it 10 or the ABC today co-promotes Football... SBS tried but kept finding fault everywhere and the problems and issues over rode the good.... whereas in Newcastle they acknowledged the issues but constantly and often presented the good...

Whether its leadership, vision , or uniting, or whatever ... if we can crack the riddle of connecting to the player base we will be the biggest code by far...

Back to the article... if we get a broadcaster who promotes Football with Football people in management ... I would be over the moon 

Legend
8.3K
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15K
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over 16 years

one of the big issues in the NZ market is the media, very ruby focussed and very anti football in any format.

LG
Legend
5.7K
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23K
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almost 17 years

theprof wrote:

one of the big issues in the NZ market is the media, very ruby focussed and very anti football in any format.

There's nothing wrong with having 5 or more Rugby stories on every night and maybe 1 reluctant football story.

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