From Midfeilder - FTBL Forum
Just some maths...
34 % of 1.5 million is 510K
36% of 510K is 184K are connected to Hal ...
184 K as a percentage of 1.5 million is 12.25%.
Meaning we have 12.25% of those connected and activity taking part connected to Hal... some years ago this figure was 18%.... in League, Rugby, AFL the conversation rate has an average of 86%.
So we have a sport with, 510 K active follows of which only 184 K, watch Hal and another 990K who are involved but we can't get them interested in Hal.
Meaning we have 326 K [510-184] low hanging fruit, and another 990 K to work with...
Anyone with half a brain would invest in this as the blue sky possibilities and massive....
I have often gone on about behavioural science and creating small changes will have a mega impact.
To things for me stand out like dogs balls, first is the lack of connection between the professional game and the player base, and second the media in general... I will use Newcastle as my example of what happens with a supportive media, Football in Newcastle is huge and has equal respect with league...
The interesting thing is why is Newcastle so different, essentially the Football media in Newcastle by and large are both positive about Football and Australian Football and main stream media outlets are equally supporting of Football...
Everywhere else the game lacks both promotion and positiveity and its always been that way.... no broadcaster be it 10 or the ABC today co-promotes Football... SBS tried but kept finding fault everywhere and the problems and issues over rode the good.... whereas in Newcastle they acknowledged the issues but constantly and often presented the good...
Whether its leadership, vision , or uniting, or whatever ... if we can crack the riddle of connecting to the player base we will be the biggest code by far...
Back to the article... if we get a broadcaster who promotes Football with Football people in management ... I would be over the moon
Thanks for posting….
This is somewhat boring and based on behavioural science
case studies.
What creates a movement, a new idea etc, is often simply
usage and being seen.
The business world is full of examples of changing trends
and often these changing trends reflect changing of long-established
traditional methods to the new.
Two examples I will give are first what young people drink,
30 years ago most 30-year old’s in Australia drank VB or similar brand. Today
you would be lucky to find a 30-year-old who drank VB or similar brand.
My next example is TV, there are many reports than the under
35 hardly ever watch TV.
What is clear is there is growing generational gap between
life style choices between say the under 40 and the over 50. With those in the
35 to 50 age brackets mixed in their choices.
So how does all this effect Football.
What behavioural scientist, will tell you is there is a
rapid pick up once a kinda cross over or tipping point is reached.
With say 12% of the playing base having and interest in Hal,
then the group dynamics in most teams would be low.
An example assumes a team has 15 players and using the above
12% as the base. 15 players @ 12% is 1.8 so let’s say its 2 players out of 15.
2 players in 15
talking about Hal would not generate much interest from the group, and may
actually discourage discussion.
However, if that number was 4 players, then discussion of
Hal would be more and maybe seen as the new boys on the block with the cool
knowledge. 5 players would be enough to
get the team starting to talk about Hal.
Discussion and interest normally lead’s to viewing and with
this demographic streaming would be much smarter.
To me it’s beyond obvious the answer lies with connecting to
the player base and to do that needs connecting to the regional associations
and thu the associations to the local park clubs.
